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SEMPO Cities Calgary | Transversing the Shifting Landscape of Search

November 28 @ 6:00 pm - 8:30 pm MST

SEMPO Cities Calgary is one of 12 global cities participating in this years’ SEMPO Cities initiative.

This event will feature three, two-person fireside chat-style modules on November 28th, 2019.

Each module will last approximately 40 minutes and include a brief introduction of the guest speaker and topic at hand, as well as a 5-10 minute Q&A to close.

A 15-minute break will be after the second module and pizza and non-alcoholic drinks are provided at no charge.

This is a FREE event for SEMPO members and for non-members.

Agenda

Overcoming Challenges in the Ever-changing SEO & PPC World (Stephanie Warthe) 40 min

Search marketing is no cake-walk. What makes us great in digital is our own expertise to confront challenges in the space, the ability to see opportunities and craft campaigns that can stand the test. From Enterprise-level to micro/local-level, join our talented contributors as they give us the in’s and out’s to wade through the world of search.

Cracking the Case Study Code: How to Get, Use, and Profit From Customer Success Stories (Joel Klettke) 40 min

A solid case study can open doors and close deals. But getting client buy-in is hard. Capturing a great story is tricky. And once you’ve got a great story, how do you actually USE it to drive leads and sales?

In this session, Joel will share tactical ways to build your strategy, get to a “yes,” and use your case studies across the entire funnel (not just the bottom!)

The Rapid Adoption of Self-Serve (Melanie Jacques) 40 min

Customers expectations are rapidly changing, the need for self-service continues to increase in the digital space. Let’s discuss how industries are transforming and the secret sauce businesses should be thinking about to meet customers needs.

Panel with all speakers for final Q&A Session – 20 min

Register

Local Sponsors

 

SEMPO Cities Event Series Sponsors

 

 

Online registration is available until: 11/28/2019.

Details

Date:
November 28
Time:
6:00 pm - 8:30 pm
Website:
https://www.sempo.org/events-calendar/

Venue

Calgary
1011 9 Ave SE, Suite 300
Calgary, Alberta Canada

Organizer

cities@sempo.org