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SEMPO Cities Kansas City: Pre-Conference Workshop
November 7 @ 9:00 am - 11:00 am CST
Digital Marketing Pre-Conference Workshop: 10am-12pm
The Search Marketing Workshop features a wealth of information at an approachable level about search marketing including both organic search engine optimization (SEO) and paid search.
This event is great for those that want to learn more about search including business owners, executives, generalists, and those early in their marketing careers. Additionally, it includes a refresher or outside perspective for marketers well-versed in the content and ample Q&A time for specific issues.
Starting with an overview of how search fits into the mix of digital and broader traditional marketing channels, how the search engines operate, and the evolution of the industry, we’ll dig in deep into both the organic and paid search channels specifically.
In SEO, we’ll cover the three pillars including aspects of indexing and technical, on-page, and the off-page or external factors that go into it. Additionally, we’ll walk through strategy and how to put together a process to be successful.
In paid search we’ll cover how it works, the networks, the metrics, reporting, and dig into bonus material where paid search often overlaps with paid social media marketing. Like SEO, we’ll touch on a process and ways to successfully manage and optimize paid search campaigns.
Search marketing is not done in a vacuum and must be measured. The last category of content in the workshop will address measurement specifically looking at Google Analytics reports that matter, how to gain insights, and other third party tools that can help paint a complete picture of performance.
Q&A will be offered throughout the workshop and a dedicated time at the end will be offered for attendees in an “ask me anything” format.
SEMPO members can add this workshop onto their registration for the KC Search Conference for $20. Non-members can bundle both the workshop and conference together for $75.
Online registration is available until: 11/7/2019.