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May SEMPO Hangout: Site Search Powered Conversions
May 28, 2019 @ 2:00 pm - 3:00 pm EDT
About This SEMPO Chat
Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month our guest speakers from SoloSegment and UL are tackling site search, the improvement that can skyrocket your conversions. We encourage questions from the audience throughout.
Watch live on YouTube.
Tuesday, May 28, 2019 at 2:00 PM Eastern
Search professionals know how much of their traffic comes from Google, but frequently don’t know how much of it goes right back to Google. For many companies, that traffic is almost the same number. If your site search isn’t answering questions — a visitor looking for answers gets halted right in their steps with a “no results” page — what then?
This month’s chat is on tips and tricks for making your site search into a conversion machine. After all, site searchers are your best customers. They are 87% more likely to achieve marketing goals, and 43% more likely to buy. Great site search means handing visitors the answers to their questions, enabling effective customer journeys.
Catch the recordings of past Hangouts on demand at sempo.org/page/hangouts
Tim Peter, SoloSegment
Tim is an award-winning B2C and B2B e-commerce executive and digital marketing leader. He focuses on e-commerce and web marketing strategy with particular emphasis on building brands, improving customer experience, and increasing sales. Tim is the president of Tim Peter & Associates, offering strategic consulting to clients. Tim is also the president of SoloSegment, which provides software that improves conversion rates on the websites of companies across industries.