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May SEMPO Hangout: Site Search Powered Conversions

May 28, 2019 @ 2:00 pm - 3:00 pm EDT

About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month our guest speakers from SoloSegment and UL are tackling site search, the improvement that can skyrocket your conversions. We encourage questions from the audience throughout.

Watch live on YouTube.
Tuesday, May 28, 2019 at 2:00 PM Eastern


Search professionals know how much of their traffic comes from Google, but frequently don’t know how much of it goes right back to Google. For many companies, that traffic is almost the same number. If your site search isn’t answering questions — a visitor looking for answers gets halted right in their steps with a “no results” page — what then?

This month’s chat is on tips and tricks for making your site search into a conversion machine. After all, site searchers are your best customers. They are 87% more likely to achieve marketing goals, and 43% more likely to buy. Great site search means handing visitors the answers to their questions, enabling effective customer journeys.

Catch the recordings of past Hangouts on demand at


Tim Peter, SoloSegment

Tim is an award-winning B2C and B2B e-commerce executive and digital marketing leader. He focuses on e-commerce and web marketing strategy with particular emphasis on building brands, improving customer experience, and increasing sales. Tim is the president of Tim Peter & Associates, offering strategic consulting to clients. Tim is also the president of SoloSegment, which provides software that improves conversion rates on the websites of companies across industries.

Follow Tim on LinkedIn and Twitter






Stephen Zakur, SoloSegment

Stephen Zakur has been building and leading technology organizations for twenty years. During the late 90s, he was part of the first internet wave running sales at a tech start-up founded by a buddy from business school. The rise and fall of that new venture was deeply humbling. But the experience also turned him on to the high that can only be achieved in entrepreneurial experiences.

Steve’s business philosophy is best summarized by a shamelessly stolen phrase: Think Big, Start Small, Go Fast. In his world, the perfect is the enemy of the good. Launch. Iterate. Improve. The good will soon turn out to be excellent. And you’ll learn a bunch along the way about how to add value to your clients.

Prior to joining SoloSegment, Steve worked at tech giant IBM where he was recognized for his ability to turn around low-performing organizations. These rescues required him to draw upon the full suite of general management skills to move organizations forward towards success.




Miles Baltrusaitis, UL

Miles is a Marketing Operations Manager for UL, a B2B safety science company with headquarters in Northbrook, IL and 180 locations worldwide. He leads the Digital Marketing Services team, which includes responsibility for internal Site Search, SEO and Paid search as well as UL’s MarTech global strategy and management. In his five years at UL, He has led the enterprise-wide implementation for Marketo, Sprinklr, BrightEdge, SoloSegment, and many other smaller technology projects. Prior to UL, Miles was a Marketing Director at Realogic (Chicago), a Commercial Real Estate SaaS company where he ran an aggressive campaign schedule and implemented both Marketing Automation and CRM systems.

Follow Miles on LinkedIn

Get Involved!

We encourage everyone to chime in to make a great conversation! To submit questions you can use the chat on YouTubeLive or you can chime in on twitter by tagging #SEMPOChat.


May 28, 2019
2:00 pm - 3:00 pm


Watch Live on YouTube Live:


VAS – Virtual Analytics Summit