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March SEMPO Hangout: Women in Search
March 26, 2019 @ 2:00 pm - 3:00 pm EDT
About This SEMPO Chat
Tuesday, March 26, 2019 at 2:00 PM Eastern
Women in Search. Catch the recordings of past Hangouts on demand at sempo.org/page/hangouts
Amy Hayward, Social Media Examiner
Amy Hayward is a Facebook Blueprint Certified Buying Professional and an author for Social Media Examiner. She specializes in social media marketing, with a particular interest in paid strategies, local optimization, and its links with search.
Kita Eserve, Founder, Metrik Marketing
Kita is the Founder of Metrik Marketing, a boutique digital marketing agency that enables businesses to harness her tenacity and passion for building insights based marketing strategies and elevating brands in the digital space. She brings a wealth of expertise in conversion rate optimization methods, multichannel operations, consumer and web analytics, social strategy and more. For over 10 years, Kita has successfully and continue to partner with clients from Fortune 500 to local start-ups.
A graduate of Bachelor of Science in Mathematics from the University of Alberta, Kita’s love for technology and data started at a young age. With a father who worked in the technology industry, she had motherboards, soldering pens and a Commodore 64 to enliven her already curious mind.
A brilliant mind with more than 14 years of experience in digital marketing and web analytics, no one understands numbers, trends, and data quite like Kita. Kita bought her first keyword in March 2005. She is a Google Certified Partner and a Bing Accredited professional. She is also a four-time winner of Google All-Star Program and received invitations to visit Google offices and participated in multiple expert training sessions.
Kita applies her skills and experience in making a positive impact in society. Aside from running her own business, she is also a partner at WB Consulting; a firm committed to mentoring women entrepreneurs. Through Google Grants accounts, she also works closely with several non-profit organizations including Heritage Park, Beakerhead, and Chic Geek.
When organic tactics are not enough to grow a business or elevate a brand, Kita is the natural choice in finding the right balance of creative solutions delivered at the right digital moment further amplifying your message and your reach.
Lisa Raehsler, SEM Strategy Consultant, Big Click Co.
Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand generation, and customer acquisition. Lisa has led hundreds of paid advertising accounts for search engines (Google AdWords and Bing Ads), mobile, display, retargeting, and social media ad campaigns. Her experience spans twenty years and includes working with national brands at agencies and at the enterprise level at Thomson Reuters.
Lisa has spoken about PPC, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts, and webinars. Lisa shares her expertise as a columnist for several industry publications. She was a recipient of the Microsoft MVP Award for Bing Ads PPC in 2015.