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April 30, 2018 - May 2, 2018

LSA’s annual “flagship” event will be held in Chicago, April 30 – May 2 at the Loews Chicago Hotel. The LSA annual conference is the premier gathering for the local marketing ecosystem and focuses on the topics and issues most critical to the industry. Attendees can expect a mixture of tactical workshops, provocative discussions, case studies, one-on-one interviews, executive networking, socializing and much more.

Agenda (click here to see the full agenda)

Monday, April 30th
8:00am – 6:00pm: Registration Desk and Information Open
8:30am – 12:30pm: Tactical Workshops: Local SEO & Social Clinic
1:00pm – 3:00pm: Tactical Workshops: Co-Op
3:30pm – 5:30pm: Leadership, Competition and Change
5:30pm – 7:00pm: Expo Hall Open

Tuesday, May 1st
7:30am – 5:00pm: Registration Desk and Information and Expo Hall Open
7:30am – 8:30am: Breakfast
8:30am – 12:35pm: General Session
8:30am – 8:30am: The New Local Marketplace
8:30am – 9:20am: CX: What Does It Mean and Why Does It Matter?

Wednesday, May 2nd
7:30am – 2:30pm: Registration Desk and Information and Expo Hall Open
7:30am – 9:00am: Breakfast
8:45am – 12:30pm: General Session
8:45am – 9:10am: Waze Local: The Story Behind the Product
9:10am – 9:45am: Where Is Location Going?

Who’s coming to LSA18?

  • Agencies
  • Media Publishers
  • Advertisers
  • Tech Providers
  • International Companies
  • C-Suite Executives

Click here to register now!


April 30, 2018
May 2, 2018


Loews Chicago Hotel


Kevin Kalinowski