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December SEMPO Chat: 2019 Year End Review
December 10 @ 2:00 pm - 3:00 pm EST
About This SEMPO Chat
Join our panelists as they provide an overview of some of the big changes we saw in 2019 and a look at what we can expect to see more of in 2020.
CEO of ApogeeResults.com, a McKinsey & Co. and Dell Computer veteran, Bill draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. Bill has been driving provable revenues through Internet marketing techniques since the mid 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet. Most recently, he led all customer- prospect- and influencer-facing marketing functions for Rimini Street, a pre-IPO tech company. While there, revenues grew from 68 million to a 130 million run-rate.
Bill has guided Apogee-branded marketing companies from inception to success, creating one of the largest independent online marketing agencies in North America and one of the fastest growing companies on the Inc. 500 list. Apogee has been particularly instrumental in building dozens of “Internet Retailer 500”, “Software 500”, and VC-backed companies, growing more Inc. 500 / 5000 companies than anyone else in the industry, and serving top global brands like Whole Foods, IBM, SAP and Hewlett Packard.
Bill also serves as president of the Austin Interactive Marketing Association, and speaks frequently at national and international shows, including Search Marketing Expo, South by Southwest Interactive, Shop.org, Internet Retailer, Search Engine Strategies, DreamForce, and ad:tech. In late 2012, Wiley Publishing issued Bill’s new book on integrated online marketing, “Complete B2B Online Marketing” with strong sales. Bill received an MBA w/ honors from the University of Texas at Austin and his B.A. from Yale University.
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Brian Coccaro is a father, semi-retired gamer, sarcastic contrarian and the Associate Vice President of Paid Search at DAC Group. He is a former English and Math teacher who made a career switch at 28. Because teachers are somehow paid worse than entry-level digital media buyers, he actually got a raise when he took a job as a paid search analyst at a holding company shop in 2012. After moving to a large, independent agency in 2015, he worked across eComm, retail, pharma, auto, CPG, lead gen, recruitment, and non-profit fundraising until leaving in 2019. He has found a home at DAC leading their paid search program (named a Contender in the 2019 Forrester Wave for Performance Media Agencies). Brian focuses his time and efforts on finding new and creative ways to use existing and emerging technology in the SEM space and continuing to build the next great search shop.
Brian has consulted several nonprofits through their forays into Google ads, most notably the Partnership for Drug-Free Kids and the Michael J. Fox Foundation. He is visibly offended when Spotify suggests songs he does not like and can recite both Frozen and Moana, start to finish. He graduated Purchase College in 2007 and completed a tailored course in Invention and Intrapreneurship offered by NYU in 2016. His top two books are Slaughterhouse-Five and Algorithms to Live By, in that order.
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Marc has been serving on the SEMPO Board of Directors for the past four years as a member of the Board’s Executive Committee and it’s VP of Research. During his tenure, he helped revitalize SEMPO’s Research Committee and spearheaded our annual State of Search Surveys as well as the bi-annual Search Salary Survey. He sees the role of research as a key driver of SEMPO visibility and member value and has actively promoted our research via Google Hangouts, blog posts and speaking engagements. His contributions and active weekly participation on the SEMPO Board and the Executive Committee extend beyond his research role and he is proud of being part of the driving change the SEMPO Board has achieved in recent years.
Prior to being elected to the SEMPO Board, Marc was an active member in SEMPO ever since he joined Digital Brand Expressions more than 12 years ago. He first served on the Marketing Committee and helped lead the update of marketing/member materials. Then he joined the Research Committee and took over the lead role for SEMPO’s Annual State of Search Survey.
In addition to his search and digital marketing expertise, Marc brings 25 years of experience in marketing and advertising with New York City agencies across a wide range of clients in the consumer, B2B, and not-for-profit sectors. He repeatedly garners praise from clients for his strategic guidance and for his ability to translate strategies into integrated, multi-faceted tactical action plans.
Marc is a frequent speaker at search and broader marketing conferences including Digital Summit, SMX, Marketing Profs, Direct Marketing Association, among others.
Prior to serving on the SEMPO Board, Marc served 4 years on the Board of Directors for the Marketing Executives Networking Group (MENG) which is now the AMA Executive Circle. AMA/MENG is a non-profit national membership organization (with local chapters) that faced many of the opportunities/challenges that SEMPO is addressing today.
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Cristie Reed, Digital Marketing Strategist, Thomson Reuters, VP of SEMPO Education
An online marketing junkie at heart, Cristie creates and implements comprehensive search engine optimization strategies that increase the relevance of Web sites and other digital assets to search engines while complementing SEM, SMO and other offline marketing efforts. She has 16+ years of digital experience growing small, medium and enterprise level businesses. She’s also an avid water hiker, trail runner, foodie, photographer, and LOVES the color purple.
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