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August SEMPO Hangout: PPC

August 27, 2019 @ 2:00 pm - 3:00 pm EDT

About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. Our committee members and guest speakers will tell us about themselves, dive into the details of all things PPC, and encourage questions from the audience throughout. Watch live on YouTube, Tuesday, August 27, 2019 at 2:00 PM Eastern.


Frederick Vallaeys, CEO at Optmyzr

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, Fred helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management software system.

Fred and his team at Optmyrz continue to shape and influence PPC marketing through deep automation, driven by the company’s advancement in machine learning and artificial intelligence. Optmyzr has evolved to become the PPC Expert’s Toolkit, empowering PPC pros to eliminate barriers in their search marketing programs and become much more strategic as effective marketers.

His best selling online advertising book, Digital Marketing in an AI World, provides his first-hand historical view of PPC marketing and critical insight for digital marketers and agency executives who are forging their own paths in an increasingly automated segment of marketing.

Follow Frederick on LinkedIn


Chris Hoag, Sales Manager at Microsoft Advertising

Chris Hoag manages dynamic sales teams focused on our fastest growing direct advertisers and agencies. Chris has spent over 10 years in digital advertising in a variety of roles both in-house and agency, is an Audience and Core Search SME, and has worked with clients ranging from SMB to Fortune 100. Chris lives in Bainbridge Island, WA with his wife, two cats, and children, Calvin and Lizzie.

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Matt Van Wagner, President of Find Me Faster

Matt Van Wagner is President of Find Me Faster, Paid Search Agency based in Burlington VT.   Matt is recognized as an influential voice in SEM through his speaking engagements at search conferences around the world, his Search Engine Land columns and organizing SEM panels at SMX conferences for many years.  In 2015, Microsoft named him a Microsoft MVP for his contributions to the Bing Ads community.

Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.  Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project, bringing clean water and education to rural Nigeria and Building Dreams for Marines providing accessibility home renovations for NH Marine veterans.

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Ian McAnerin, CEO McAnerin International Inc.

Ian McAnerin is a well known expert in international search marketing, and the founder and CEO of McAnerin International Inc. He has been a moderator for several search related forums, and is widely published both online and in print. He has authored several popular SEO related tools and has a patents pending for a search related geolocation technology. In 2015, he founded, a secure cloud storage service that preserves data residency for organizations that are required to comply with privacy laws. He is currently producing

He was the founder and first president of the Search Marketing Association of North America, and has special interest in SEO legal issues due to his legal background. He was the host for the China Search Marketing Tour, and is currently the Education Chair for SEMPO. Mr. McAnerin has multiple search engine certifications and is a member of the ACM SIGIR – the Special Interest Group for Information Retrieval, the organization for scientific studies regarding search technology.

Specializing in international (cross-border) search marketing, he is a frequent speaker and moderator at conferences around the globe, and is one of the most well-known SEO’s in the world.

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Chris Boggs, Founder at Web Traffic Advisors

Chris is a regular speaker and moderator for the Pubcon conference series. He has served on the Global Board of Directors of since 2006 and is a regular judge for the US Search Awards, given to high-performing brands, marketing agencies and consultants. Chris has published articles for various marketing publications through the years, although most his research and analysis these days is client-owned.

Follow Chris on Twitter



Get Involved!

We encourage everyone to chime in to make a great conversation! To submit questions you can use the chat on YouTubeLive or you can chime in on twitter by tagging #SEMPOChat.


Catch the recordings of past Hangouts on demand at


August 27, 2019
2:00 pm - 3:00 pm


Watch Live on YouTube Live:


VAS – Virtual Analytics Summit