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April SEMPO Hangout: State of Search
April 30 @ 2:00 pm - 3:00 pm EDT
About This SEMPO Chat
Tuesday, April 30, 2019 at 2:00 PM Eastern
Description
State of Search Report. Catch the recordings of past Hangouts on demand at sempo.org/page/hangouts
Panelists
Collin Colburn, Analyst at Forrester
Collin is an analyst on the B2C marketing team. His research focuses on current and future trends in search and discovery marketing. He helps Forrester clients understand how consumers find brands and information and what strategies and technologies marketers can leverage to make themselves discoverable. His research topics include strategies and best practices for Amazon advertising, voice search, search engine optimization (SEO), and paid search advertising.
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Moderator
Marc Engelsman, VP Strategy & Analytics at Digital Brand Expressions
Marc has been serving on the SEMPO Board of Directors for the past four years as a member of the Board’s Executive Committee and it’s VP of Research. During his tenure, he helped revitalize SEMPO’s Research Committee and spearheaded our annual State of Search Surveys as well as the bi-annual Search Salary Survey. He sees the role of research as a key driver of SEMPO visibility and member value and has actively promoted our research via Google Hangouts, blog posts and speaking engagements. His contributions and active weekly participation on the SEMPO Board and the Executive Committee extend beyond his research role and he is proud of being part of the driving change the SEMPO Board has achieved in recent years.
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