VP of Research
- Digital Brand Expressions
- VP of Strategy and Analytics
Marc has been serving on the SEMPO Board of Directors for the past four years as a member of the Board’s Executive Committee and it’s VP of Research. During his tenure, he helped revitalize SEMPO’s Research Committee and spearheaded our annual State of Search Surveys as well as the bi-annual Search Salary Survey. He sees the role of research as a key driver of SEMPO visibility and member value and has actively promoted our research via Google Hangouts, blog posts and speaking engagements. His contributions and active weekly participation on the SEMPO Board and the Executive Committee extend beyond his research role and he is proud of being part of the driving change the SEMPO Board has achieved in recent years.
Prior to being elected to the SEMPO Board, Marc was an active member in SEMPO ever since he joined Digital Brand Expressions more than 12 years ago. He first served on the Marketing Committee and helped lead the update of marketing/member materials. Then he joined the Research Committee and took over the lead role for SEMPO’s Annual State of Search Survey.
In addition to his search and digital marketing expertise, Marc brings 25 years of experience in marketing and advertising with New York City agencies across a wide range of clients in the consumer, B2B, and not-for-profit sectors. He repeatedly garners praise from clients for his strategic guidance and for his ability to translate strategies into integrated, multi-faceted tactical action plans.
Marc is a frequent speaker at search and broader marketing conferences including Digital Summit, SMX, Marketing Profs, Direct Marketing Association, among others.
Prior to serving on the SEMPO Board, Marc served 4 years on the Board of Directors for the Marketing Executives Networking Group (MENG) which is now the AMA Executive Circle. AMA/MENG is a non-profit national membership organization (with local chapters) that faced many of the opportunities/challenges that SEMPO is addressing today.