Committee Description

The SEMPO Research Committee is tasked with conducting primary research on the impact and importance of SEM as a marketing tool, as well as with engaging in research regarding search marketing issues.

SEMPO research is very important to our members and our industry, to help us track, understand, and evolve both search behavior and the commercial aspects of search. BtoB Magazine, Bloomberg BusinessWeek, CNBC, Mashable, MediaPost, and Search Engine Journal are just a few of the media outlets that pick up our press releases and report on our research.

The SEMPO Education and Research Committees collaborate to produce Industry Polling each month. Polls are posted on the pages as well as on SEMPO blog. Stay tuned in each month for the Chat with Industry Experts as they review the results of the poll and openly discuss the monthly theme.

State of Search (SOS)

SEMPO’s annual State of Search Marketing Report tracks marketer opinions regarding search marketing, market sizing and budget planning issues, and market evolution. Industry members benefit and learn from this data and use it to spur dialogue between consultants, clients, and vendors involved with growing digital marketing initiatives. Together with other industry surveys and case studies, we learn from where we have been and plot our collective direction.

Search Salary Survey (SSS)

SEMPO’s bi-annual Search Salary Survey gives search marketers and agencies insights to benchmark compensation in the industry. Beyond the simple understanding of wages, the whole salary package including other benefits and workload are analyzed.

Research Committee Leadership

View all current committee members.

Get Involved!

The Research Committee is always looking for enthusiastic volunteers to help us grow our research initiatives by developing surveys, analyzing results, and presenting results to members and public. To learn more about how you can be involved, please contact Member Services. The first step is to log-in and join the committee.