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Webinar Series

SEMPO produced webinars (and the archive recordings and PPTs) are available for free to registrants. If you have any questions regarding the webinar series, please contact us.


Why Calls Are Better Than Clicks

July 23, 2015
Most marketers are obsessed with getting clicks and web leads. They want form-fills and email addresses. Our message is simple: that's an outdated way of thinking. Calls are better. In this webinar, we'll discuss why calls have usurped clicks as the preferred lead for nearly every business.  Learn more!

Members: View the recording and PPT archives now

McKay Allen
Director of Content and Communications, Convirza




How To Supersize Your Audience

May 20, 2015
Marketers are laser focused on connecting with potential customers at critical decision making moments. The trouble is, you’re always duking it out with your competitors trying to get your message seen and heard before them, to put you firmly where you want to be, right in front of a potential new customer. Learn more!

Members: View the recording and PPT archives now

 Mike Grehan
CMO & Managing Director, Acronym


Brian Kleisner
Strategic Consultant, Digital Marketing Communications, Search & Paid Media, Humana

Winston Burton
Vice President, SEO, Acronym


Jonathan Cho
Executive Vice President, Agency Development, Acronym



Search and the Customer Journey

November 18, 2014
In 2015 we’ll likely see more emphasis on developing highly profitable, high ROI paid media campaigns. How do you validate the investment of “top of funnel activities" for both the benefit of the advertiser and the end customer? Learn more!

Members: View the recording and PPT archives now

 

Alex Funk
Senior Director of Digital Media Strategy, Covario


Jeff Miller
Account Director, Covario


Doug Chavez
Global Head of Marketing Research and Content, Kenshoo



How Client Success Pays Off

November 12, 2014
Presented by Satrix

Whether your search and digital marketing firm is looking to raise capital, use equity to purchase an asset, or sell the business outright, the value ascribed to your company is heavily dependent upon your rate of growth. Learn more!

Members: View the recording and PPT archives now

 

Evan Klein
Founder & President of Satrix Solutions



The Evolution of Google's Search Engine Results Pages and Their Effects on User Behaviour

September 30, 2014
Presented by Mediative

In 2005, Mediative (formerly Enquiro) conducted an eye tracking study to understand how searchers interact with the Google SERPs and what this means for businesses. Those findings resulted in a popular term used amongst the industry called the Golden Triangle, which indicated a pattern on the SERP page that had the highest area of interest and attention by searchers. Learn more!

Members: View the recording and PPT archives now

 

Ian Everdell
Manager, User Experience and Research, Mediative



Organizational Nirvana; 5 Steps to Properly Integrate SEO

September 11, 2014
Presented by iCrossing

It's not easy being an SEO. With a constantly evolving search landscape and ranking algorithms being updated on a daily basis, the need for integration at all levels of an organization means the difference between a good - and great - SEO team is getting wider. Learn more!

Members: View the recording and PPT archives now

 

Doug Platts
Vice President, Search Strategy, iCrossing



What's New In Mobile Marketing

June 19, 2014
Presented by WSI

Global mobile subscriptions now exceed 6 million per year and mobile traffic accounts for 25% of all global internet traffic with one in four searches conducted on a mobile device. Mobile is predicted to replace home computing as the go-to platform for internet users as early as 2015. Learn more!

Members: View the recording and PPT archives now

 

Darin Swick
Founder, Global Digital Enterprises, Inc.



2014 Trends & Opportunities in Multicultural & International Search

May 20, 2014
Presented by Covario

With so many recent developments in the world of international search, how do you know where to focus your efforts? Join Covario's and their client Lenovo’s global SEO experts in this webcast discussion of the latest trends, international search engine updates and country-specific expectations to be considered in this year's global marketing campaigns. Learn more!

Members: View the recording and PPT archives now

 

Maria Whatley
Sr. SEO Strategist, Covario


Elena MacGurn
Sr. Strategist, Global SEO, Covario


Donna Bedford
Global SEO Manager, Lenovo


State of Search Market: Advertiser Perspective

May 6, 2014
This webinar will details the 2013 State of Search Survey results from an advertiser perspective. Our speakers will be announced soon.

SEMPO members can view the detailed survey findings for free by downloading the 2013 State of Search Marketing Report here. Past reports can be viewed here. Learn more!

Members: View the recording and PPT archives now

 

Jeffrey Dreiblatt
PricewaterhouseCoopers US Digital Marketing Group



Elijah Kirsch
Cars.com



Marc Englesman
Digital Brand Expressions


State of Search – Agency Perspective

April 24, 2014
In part 1 of a 2-part series, Marc Engelsman, will be talking with a couple of agency speakers who will add their own insights & perspective on the findings in the 2013 State of Search Survey report that was released on January 30, 2014. Our two speakers, Doc Sheldon and Steve Plunkett, will be able to provide a dynamic view of the industry results in this educational webinar. Learn more!

Members: View the recording and PPT archives now

 

Doc Sheldon
Doc Sheldon's Clinic


Steve Plunkett
Rockfish


Marc Englesman
Digital Brand Expressions


Engage Chinese Consumers Through Digital Marketing Channels

January 14, 2013
China is the largest market of luxury brands, and it is continuously growing. Many global brands have successful or failed experience on engaging Chinese consumers. How to find out the right target audience on China internet, and understand their behavior online and offline are big challenges for marketers outside of China. Learn more!

Members: View the recording and PPT archives now

 

David Zhou
adSage


SEMPO/ClickZ Salary Survey Results

December 10, 2013
Member's Only Webinar
Presented by SEMPO Research Committee

Join us on Tuesday, December 10th at 12PM ET, for a Member-Only Webinar to present the 2013 Salary Survey results. This will be a formal presentation on the current search industry salary data. Learn more!

Members: View the recording and PPT archives now

 

Cherie Sauer
WebMetro

Nathan Safran
Conductor

Moderated by: Melanie White, ClickZ


101 SERIES WEBINAR: Making the Most of Remarketing: Targeting the Users that Count

October 29, 2013
We'll be exploring methods for identifying high-value pages where site-owners are missing the mark: Assessing conversion funnel drop-off and determining how best to retarget site visitors can be a great way to kick-start display advertising to those that might best resonate with your messaging. From there we can discuss the risk-averse strategy of building targeted lists of users (utilizing the Google Display Network as an example) to best understand the marketing opportunity. Learn more!

Members: View the recording and PPT archives now

 

Alan Amerault
Cardinal Path


101 SERIES WEBINAR: Bidding with AdWords Enhanced Campaigns

September 24, 2013
Within this Webinar we discuss strategy on using enhanced campaigns to maximize the performance of your AdWords account. Learn more!

Members: View the recording and PPT archives now

 

Ken Moss
SEM Consultant and Instructor, Cardinal Path


Introduction to Russian Market: Audience, Key Traffic Sources and Yandex

August 29, 2013
Russian-speaking countries seem a very mysterious and often unattractive market for most business owners and marketers. To learn which of the stereotypes are true and which are false SEMPO have invited experts who have had a chance to do both "Russian-style" online marketing and traditional global online marketing to share their insights and experience.  Learn more!

Members: View the recording and PPT archives now

 

Anna Korolekh
Marketing Manager, Promodo Company



Kate Sudarkina
PPC Analyst, Promodo Company


The Complicated World of Local Search

July 25, 2013
The local web ecosystem is fragmented across local search (Google Places/+ Local), local organic search (in this post-Venice update world) and mobile. These are fragmented even further by complicated local search ranking factors, mobile operating systems, and apps, that are critical for local discovery. Learn more!

Members: View the recording and PPT archives now

 

Dan Leibson
SEO Manager, Relevant Ads


Yes You Can! Making SEO-cial Work For Your B2B Brand

May 14, 2013

Members: View the recording and PPT archives now

 

Marc Engelsman
Director of Client Strategy & Analytics, Digital Brand Expressions


Getting Global: International SEO

April 23, 2013

Members: View the recording and PPT archives now

 

Gianluca Fiorelli
I Love SEO


Mobile Trends For Marketers

April 16, 2013

Members: View the recording and PPT archives now

 

Will Critchlow
Founder, Distilled


How SEM Marketers Can Break the Barrier Into Display

April 2, 2013

Members: View the recording and PPT archives now

 

Dax Hamman
Chief Revenue Officer, Chango

Jeff Campbell
Co-Founder, Resolution Media

Erik Bratt
VP Marketing, Tealium


Content Balance: Sharing Value vs. Self-Promotion

March 26, 2013

Members: View the recording and PPT archives now

 

Mackenzie Fogelson
Owner, Mack Web Solutions


Quantifying Outreach 2012

March 20, 2013

Members: View the recording and PPT archives now

 

Michael King
Director of Inbound Marketing, iAcquire


Content Design and Production: Best Practices

March 5, 2013

Members: View the recording and PPT archives now

 

Pete Wailes
Operations Director, SEOgadget


Product Listing Ads: They're All the Rage

February 19, 2013

Members: View the recording and PPT archives now

 

Elizabeth Marsten
Director of Search, Portent

 

» Past Webinars

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Content Marketing World

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