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SEMPO Website Search SIG
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Website Search SIG (Special Interest Group)

SEMPO is pleased to announce it's first Special Interest Group (SIG). A SIG is a subgroup that is devoted to a specialty topic of importance. The SEMPO Website Search SIG is ideal for those who are interested in: 

  • Networking with other like-minded professionals who are passionate about the search industry
  • Sharing tips about technology and best practices
  • Piloting, participating and distributing studies that help SEMPO spread the word about the importance of search related topics

Website search is an important part of search marketing--we spend so much time getting searchers to find our site that we shouldn't disappoint them when they search inside our site. Visitors who search on websites convert at anywhere from 43% to 600% the normal rate, according to published reports. Some other reports suggest that their average order size is higher, too. These are the visitors most likely to buy from you, but they won't buy if they can't find what they are looking for.

And this can all be done as a great extension to what SEMPO already does today. Our website can become the place to share information on this topic. Many of the techniques that work for website search work also work for SEO, so if you know SEO and want to learn a new marketable skills, this SIG is for you, too.

Get Involved!

We're opening membership in this group to all existing SEMPO members. However, you do not need to be a SEMPO member to join. Non-members can join this SIG for a special SIG membership rate of just $35/year. 

Current SEMPO Members 
As a benefit of your current SEMPO membership, you may join the Website Search SIG free of charge. Click below to join today. Join SIG Now

 

Non-Members
Click below to join SEMPO as an Individual member ($125) or as a SIG Only Member ($35). Each membership is valid for one year. Join SEMPO Now

 

If you know someone who works at least part of their time helping improve a company's own search experience and are interested in joining this initiative, click here for more information. You may also email sigs@sempo.org

SIG Chair

Mike Moran, SEMPO Board Member

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