If you have experience in digital marketing or even if you have a website, then you know search engine optimization (SEO).
Search engine optimization is a process of improving the ranking of a website on search engines such as Google, which will improve the visibility of the website and also help in generating website traffic, leads, and sales.
One thing many people don’t know is that LinkedIn is also a search engine. Over the years, LinkedIn has grown in users and it is now a publishing platform and a hub for professionals online, and now it has become a challenge for your profile and content to be noticed by other users. This is why it is important to know the LinkedIn SEO tricks below. They will help in optimizing your profile and increasing the rankings.
Using relevant keywords in the professional headline
When you use SEO keywords relevant to your industry, the bots will be able to connect your website with the correct search terms when crawling the site. This is the same logic used on LinkedIn.
According to LinkedIn profile writers at Arielle Executive, you need to come up with a professional headline that is going to appear in the summary, experience, and skills section.
There is also the option of using secondary terms such as “PPC marketing” or “Google PPC” because it is going to add value to your profile. You should be careful not to go overboard. When you stuff keywords, you will achieve the negative and hurt your efforts. Try using them as naturally as possible, just the same way you would when speaking to a fellow professional about what you do.
Keeping your keyword scope narrow
When you have a wide variety of keywords on your profile, it is going to show up in more results, and this is according to LinkedIn FAQs. This can seem like a good idea, but one thing you need to ask yourself is whether LinkedIn members are going to find your profile as being relevant to them. Your rankings can easily suffer if it is not relevant to their searches.
To solve this problem, remove any keywords and phrases that can end up triggering false positives.
Adding backlinks to the blog or website on your profile
Link your website or blog to your profile and vice versa. This is going to help a lot if the blog has a high domain authority. Use any chance you get to link back to your LinkedIn profile, whether is on your own social media posts or guest posts.
LinkedIn is going to give priority to profiles that interact with other users and groups and members engaging with the content because it is a social network. You might know this already, but just like many other members, you ignore the recommendations.
A good way of boosting your visibility on LinkedIn is getting recommendations from direct supervisors, clients, and even former professors. Recommendations show LinkedIn software and the connections between different users, and this is why it is a good idea to be a member of many different groups since it will have a big impact on your ranking.