October 29, 2018 / Featured, SEO 101

Whether you are engaged in blogging for business or even for personal reasons, blogging is way more fulfilling, professionally and personally, when you have a large audience. But what if your blog has a low traffic volume? What can you do to increase your market? Among the many different search engine optimization (SEO) techniques you can try is guest posting.

Guest Posting

Guest posting (also known as guest blogging) is a fairly new digital marketing approach which has taken the SEO industry by storm. It works by exposing you to the audience of another blogger’s blog, thus helping you establish authority among a wider and more comprehensive viewership.

In practice, guest posting is done by contributing relevant content or a write-up in another person’s blog. In the body of the article, anchor links which link to the blogger’s own blog site are then inserted. This is the consideration in return for the relevant contribution by the “guest poster” or “guest blogger” to the other blog. These backlinks will then increase the value of your blog to search engines, making it more accessible and easier to find in Google, Yahoo!, Baidu, Exalead and Bing among others.

In order to get more traffic with guest posts, you must not only make sure that you find a blog site or a website which has a large traffic volume, but you must also make sure that your contribution fits the publisher site. For example, if your target blog site is dedicated to publishing content related to wedding event how-to’s and wedding preparations, you need to make sure you write something related to that. It would be out of line to post something about President Donald Trump in that site. Moreover, the blog owner, more likely than not, will reject your contribution.

Your contribution must be relevant and appropriate to the target audience.

Also, to increase your chances of getting accepted to guest post in a popular blog, you should try to make yourself known or, at the very least, recognizable to them. You can do this by commenting on their blog posts and/or tweeting about them or their articles in order to get their attention. But take note that not all blog sites or blog owners are open to guest posting or guest blogging.

In the fortunate event that you have been accepted to guest post on a popular blog site, make sure to familiarize yourself first with their content. Are the articles on the site predominantly long or short? Do they discuss topics in a very general or very specific manner? Your contribution must be aligned with the format and idea of the previous posts on the blog. Giving excellent and relevant guest posts to the other blog will build a good business relationship between you. This will increase your chances of providing another guest post to their site in the future, so always give good content.

To end with…

If you are relatively new to the SEO field, chances are you do not have access or connection to popular blog sites with high traffic volumes. But you are not left with no recourse in this case. There are many website-based businesses which offer their clients guest posting services. They guarantee more clicks and more traffic by matching the character and drift of your site to the other site where the guest post is to be published.

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