Hangout Topic: 5 Simple & Powerful PPC Tactics for 2018
Hangout Date: 1/30/2018
Larry Kim, Founder and CEO, MobileMonkey
Elizabeth Matsten, Senior Director of e-Commerce Growth Services, Commerce Hub
Mandy Leifheit, Strategic Account Lead, Bing Ads
Julie Friedman Bacchini, President & Founder, Neptune Moon
Christi Olsen, Head of Evangelism, Bing Ads
Remarketing ads are “low hanging fruit” for advertisers who are limited by budget and only have $1,000/mo to spend on online advertising. Sometimes there can be a delay in building a remarketing list, so that should be the first thing advertisers start with.
As our pay-per-click advertising tools become more and more automated, it gives marketers the opportunity to focus more on the brand message.
If your campaigns are accomplishing their goals and you’re getting a good cost per click, make sure your campaigns aren’t limited by budget, because you could be leaving value on the table.
For shopping campaigns, be sure to regularly check the search query reports to ensure the right products are showing for the right queries.
To combat spam, be careful where you put your conversion pixel especially if you’re using conversion optimizer and what placements you use on display networks. And look through search query reports to add negative keywords that don’t convert.
Dynamic search ads can work very well, but you still have to monitor the search query reports to ensure your ads are relevant.
Check search query reports and add in negative keywords at a minimum every two weeks. But the higher the ad spend, the more frequently you should check.
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