January 29, 2018 / PPC 101

When you’re first getting started with Google AdWords, there’s a range of emotions that you’ll experience. You’ll likely be excited about the prospect of running an ad and increasing business, nervous that your campaign will fail, and concerned that you’ll waste your money.

Luckily, you aren’t the first one to ever run a PPC ad via Google.

We’ve run several ads over the years, both successful and unsuccessful. During that time, we’ve come to learn a lot about what works and what doesn’t.

Today, we’re sharing that knowledge with you.

Grab your pen and piece of paper, and let’s get started with some important tips to help you invest in and launch your very first PPC campaign.

Identify Customer Demand

Although having a great product or service is certainly part of running a successful ad campaign, what’s important is to understand is whether there is actually a demand for it.

If nobody is searching for keywords related to your product or service, then running an AdWords campaign probably isn’t going to be your best bet in terms of paid advertising. Thus, it’s important that you research whether there’s customer demand for your product before you dive into creating your first ad.

To do that, you can use the Google AdWords Keyword Suggestion tool. When you type your keyword into the tool, Google will return several keywords related to the one that you typed in. However, what’s more important is that Google also tells you information about those keywords like how often people are searching these keywords, how competitive your keywords are, and the price to advertise for each keyword.

To determine whether the keyword is right for you and your business, ask yourself the following questions:

  • Are people actually searching for this keyword? If there’s no volume, you probably don’t want to use that keyword.
  • Are people making purchases based on this keyword? Depending on the keyword, some phrases are usually searched by people just doing research on the product. Aim for keywords that people would search for when they’re actually making a purchase.
  • Is this keyword right for my budget? You’ll have to determine whether you can actually afford to pay for that specific keyword.

Once you have your answers, you can then move to your next step.

Spy on Your Competition

Wouldn’t it be great if you could get insight into the keywords, ads and landing pages that work and don’t work in your niche? If you could figure out how your competition is optimizing their ad campaigns to generate profit, it would help you out a lot.


Well, you can.

With tools like KeywordSpy, you can figure out exactly how your competition is optimizing their ads so that you can skip over the stuff that doesn’t work. KeywordSpy collects and organizes data so that you can look at your competitor’s historical advertising information.

Be sure to analyze several of your competitors to get a clearer picture of what works and what doesn’t work in your niche.

Create a Compelling Ad

Even if you do everything else right, it’s going to be difficult to get clicks if your ad doesn’t compel your audience to click on it.

Since you only pay when someone actually clicks on your ad, you have two very important things to do with your ad:

  • You need to get qualified prospects to click your ad instead of your competitor’s ad
  • Ensure that unqualified prospects do not click your ad so that you don’t waste your budget on them

If you can prevent unqualified prospects from clicking your ad, you will increase your traffic, increase your sales, waste less money, and increase your profit.

To create a compelling ad, you need to write a catchy headline that’s concise and to the point, accurately describe your product in the description section, and make sure the link is going to the proper page.

Get Started Today

Although it all may seem a little bit overwhelming at first, running a successful Pay per click management company campaign via Google AdWords is not that difficult.

After trying a few different things, you’ll find out what works for your business and from there your future campaigns will be a breeze.

Kenny Tripura (contributor)

I am an entrepreneur by nature and I love everything related to digital marketing. During day time, I am a Marketing Director at a Toronto digital marketing agency and by night time I am an entrepreneur and investor.

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