Social media marketing is one of the most preferred advertising trend among a huge chunk of companies these days. It is fast, effective and reaches out to a larger section of people than ever before. If you are planning to invest in social media marketing, or already have, it is important to look out for some of the raging trends as well as the predictions on how it is going to be, for the most optimal results.
It is estimated that in the next few years, there will be a much larger number of highly paid marketing campaigns. Companies have already experienced the potential of paid marketing and many are jumping the bandwagon. It can be easily assumed that social media will reduce the organic visibility of advertisements, making visibility an exclusively paid right.
Social media already collects customer information from their social media profiles to create a visibility for ads which cater to people better. But in a few years, there will be smarter algorithms developed which will specifically crawl on and collect information only to ensure that people receive the best level of personalized ads. Companies are also expected to create more inclusive and diverse ads to cater to a larger audience.
As tons of people are flocking to social media every day, there is an increase in the number of users looking to social media for most of their shopping needs, there is a booming market building up for niche products and services. Unlike a couple of years back, the niche market was barely there, or even visible but it is on a steady rise now and soon, people will be using social media as their primary marketplace.
With better internet quality, it can be safely assumed that GIFs and videos will gain rapid popularity with social media marketing too. People are more excited by a visual representation of the product or service they are considering and hence, videos are going to rule the market. It is also estimated that live action videos will soon be incorporated into marketing too. Companies are also toying with the ideas of virtual reality and augmented reality to give their potential clients a better feel for what is in store for them.
Dominance of online marketing
It is indeed, a no brainer, but online marketing is going to dominate the world of advertisements, leading to many new channels being developed solely for marketing. Good old google AdWords is not going away anytime soon and if anything, there is going to be better and more sophisticated service than ever before. Did you know there are more than a million Google AdWords advertisers? The platform has helped many brands make an impact on their target markets. So, how does Google AdWords work? And could it work for you?
Influencer marketing is a hugely successful and hence, incredibly popular trend. If anything, influencers are going to be bigger than celebrities when it comes to social media marketing. They are already contributing to a large amount of clientele for different brands, and it is going to be only a bigger market with more visibility and higher stakes involved. This will give rise to a culture of a brand of social media celebrities, changing the advertising monopoly.
Clichés as it might sound, content has and is still going to rule the market, even for years from now. Why? Simply because there is nothing which can replace good content. It is estimated that there will be a high demand for quality content writers, who will be paid on par, if not more, than the advertising cell of a brand.
Social media marketing is an ever evolving and pulsating field which has been a game changer in the field of advertisements in the recent past.