An integrated advertising campaign is the path towards a consistent brand positioning, across both traditional and nontraditional channels. It uses a variety of promotional tools and strategies to reinforce the campaigns. Consequently, employing integrated marketing campaign will help with a unified marketing strategy delivering a number of benefits. It doesn’t just help boost your sales but also help you achieve brand loyalty and following while saving you money and pushing your product ahead in the competition.
The tools for integrated ad campaigns
Integrated ad campaigns is a cleverly thought out mix of various marketing and communication channels. It includes email campaigns, direct mails, mobile applications, SMS, social media campaigns (Instagram, Facebook, Twitter, YouTube, etc), video ads and more. The choice of advertising channels depends on the kind of product you are selling and the audience group you are trying to reach out to. Service providers like EraserFarm will help you precisely determine the most profitable platform to market your products and services. According to a research by E-tailing, 72% of modern consumers look towards an integrated marketing approach by brands.
The benefits of an integrated advertising campaign
Trust building – Customers have always been sceptical about ads. However, bands with a consistent message are also given the due attention. While the modern customer has too many choices and alternatives when it comes to buying a product/service, an integrated ad campaign is the only way to get into the limelight and ensure that your audience has a fair idea about the brand.
Doing away with the confusion – It might seem strategic to cover a bit of everything through your marketing campaigns but it is also the perfect soup to lose credibility. You need to understand where your target audience are, what mediums they choose to follow, where they lay their trust and thus carefully choose your ad platforms. If you are trying to market an insurance policy, Facebook might not be a very good medium. Email marketing will give you better results in this case. On the other hand, if you are trying to sell a travel experience, social platforms will do the job perfectly.
More effective – An integrated campaign is always the most effective way to go about your business. Since you are constantly communicating the brand message, you are reinforcing the idea among the audience, making the same more powerful. This uniformity also leads to trust building and brand awareness and makes the customer think of you when they are planning to buy a product/service that you sell. One of such research has in fact concluded that integrated campaigns can increase leads by as much as 300%.
Save money – One of the most important advantages of an integrated campaign is that you go on to save a lot of money. Integrated campaigns eliminate the need for duplication. Just sharing the same message across channels does the job.
Integrated ad campaigns can be highly beneficial to any business, regardless of the industry they are attached to.