June 30, 2017 / Content Marketing, Featured

While Video Marketing was once a tactic that set organizations apart or ahead from others, today it is a necessity. It’s apparent that videos are more present in marketing than ever, you can’t scroll down a Facebook feed without seeing at least 3-5 videos of just food alone! Cisco has even predicted that by 2020, video will account for over 80% of all consumer internet traffic.

When it comes to video marketing, it’s all about creating relevant and engaging content. So how do you do it? Here are 5 of the best basic practices in video marketing:

1. Keep it short: If a video is too long, your audience will be quick to turn away. This is proven in the success of Vine and Instagram. Your videos should be 15 to 30 seconds to get your point across.

2. Keep it simple: Your product or service might have endless features that a QVC host could talk about for hours, but that’s going off the concept of keeping it short. Only highlight the features or topics that your consumer really needs or wants to hear. If you begin to make things too complicated or too much to “digest” you can lose someone’s attention. If you have that much content, consider making multiple videos instead.\

3. Start strong: You only have a few seconds to make a first impression on your audience. The goal is to make them want to keep watching. For instance, Facebook’s new advertisement feature interrupts videos part of the way through. Therefore, you must make your content engaging so it’s worth sitting through the ad, or your audience will just close it when the ad begins.

4. Use titling when possible: Almost all social media consumption occurs on smart phones. Very often consumers will stop scrolling and focus on a video on social media while watching it on mute. To keep these users engaged, title different scenes or include closed captioning. If someone can’t follow the content without sound, they might move on quickly.

5. Create engaging, relevant content: Lower production videos can be just as effective as top-notch video production. For many organizations, it is more important to be consistently producing relevant and branded content for their consumers. According to Search Engine Watch, the most successful brands have 50 percent more videos per channel compared to the least successful ones.

Mastering the basics of video marketing can open new opportunity for growth in today’s digital world. Do you have any tips for the basics in video marketing? Let us know in the comments below!

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