The digital space can be extremely overwhelming for local businesses that often lack the resources and expertise compared to larger ones. Thankfully there are tools to help! Check out these 3 local search tools you should consider using:
1 – Moz Local
When a user searches for your local business through a search engine, there is a chance your information is not listed as a result of incorrect listing data. It is important to keep your information consistent and updated from a local search perspective. Moz Local is a great tool to help create and maintain listings, which make an impact on local search engine results. From one dashboard you can update, manage, and re-verify your listings, helping you to stay on top of databases, directories and websites crucial to the success of your local search results.
2 – Yext
The Yext Location Cloud is a quick way to sync all of your location data into one area. This gives you the opportunity to sync your address, phone number, hours, and offers seamlessly into other websites, mobile apps, maps, GPS systems, search engines and social networks. Their integration with Google, Apple, Facebook, Bing, and Yelp gives your business the power to show up in places your customers may be searching for. Their feature Yext Reviews, helps create brand authenticity, as reviews are written by verified customers, thus keeping you on top of what you do best.
3 – BrightLocal
Local search often requires dedication to not only developing and managing listings, but report on them, as well. BrightLocal helps you bridge those three time consuming tasks. The Locations Report helps businesses view rankings, identify wins, discover best and worst performing locations, and identify any gaps that they may have in local listings. This tool also recommends new areas to explore.
Your days are busy and you need to find results without being pulled in multiple directions. With these resources, your local business can find a low-cost solution to help keep you on top.
Are there other tools you use? Share your thoughts with us!