By: Marc Engelsman, VP Research for the SEMPO Board of Directors
Every year, SEMPO measures industry trends, strategies, and tactics against previous benchmarks, through their comprehensive industry report, The SEMPO State of Search Survey Marketing Report. These results continue to be relevant for marketers, agencies, and the worldwide eco-system of suppliers and companies that support search marketing. This year, SEMPO launched the 2016 Edition of the State of Search Survey, November 15, 2016.
Below is a small sampling of some interesting results we have discovered so far regarding industry issues and trends. Thanks to all who have participated in the survey to date and there is still time for others to complete the survey by clicking here.