June 7, 2016 / Featured

Thousands of businesses use Google AdWords to create highly effective advertising campaigns to market their products and services, drive traffic to their website, and ultimately, increase sales. Do you?

If you are not completely familiar with the value of AdWords, this online advertising platform is particularly effective because it delivers the precise information – based on keywords – that a person is searching for, at their “moment of need.” AdWords typically generates very positive results, because it serves a direct and actionable answer right when a person is asking the question.

Want some specific reasons why AdWords has become a vital part of online business success?  Read on!

  1. Highly Customizable

AdWords provides tons of customizable options for your campaign to suit your particular needs. You can target your ads to reach a qualified audience based on a number of factors, including:

– Specific keyword match types
– Geographic location
– The time of day they are searching
– Language being used in search queries

The basic format of AdWords has strict character counts, so the ads are brief and to the point, plus they are quick to load.  Wise businesses use ad extensions – callouts, sitelinks, and structured snippets – to further explain their message and expand the actual real estate of the ad on the page.

Google continues to adjust and improve its AdWords offerings. Just last month, Google announced a beta version of AdWords they are testing that features product images.

  1. Quick Results

While SEO can be highly effective, it can often take several months before you notice any results. AdWords is helpful to jumpstart sending traffic to your website – you won’t have to wait to see successful results. Once you set up your campaign, you will start getting impressions and clicks immediately.

Plus, here’s a perk if you are just getting started:  Google often offers vouchers for new advertisers, so you can usually get started, test, and learn more about AdWords at a lower investment.

  1. Easily Analyze Results, Improve your Program

AdWords is a very measurable online channel, providing numerous metrics that allow you to see what works and what doesn’t. You can quickly and accurately tell if your campaigns are succeeding or are not performing as well as you expected. And you can quickly and easily adjust your campaigns – take advantage of successes or adjust issues to improve performance.

  1. Ability to Control Your Costs

One particularly beneficial aspect of using AdWords is that you can set a maximum cost per day for your campaign. This allows you to budget accordingly and without having to worry about overspending. If you need to decrease your budget, the number of ads shown will decrease. You can always control how your budget/ad spend fluctuates. The best part? Google AdWords is free. You only pay when someone clicks your ad or calls you through Click-to-Call.

  1. Mobile Presence

The size of mobile screens and the ever-increasing frequency with which smartphones are being used for searches is another reason to consider AdWords marketing.  AdWords ads appear at the top of the page of search engine results, and on a mobile screen, this often means that the natural/organic search results listings are not visible to the searcher without scrolling on the device.  In other words, it is very likely someone may click on an ad that appears at the top of the mobile page without even exploring deeper into the search results.

Another advantage of AdWords that is particularly relevant to mobile users is the Click-to-Call feature that lets searchers get in touch with you immediately via phone instead of visiting your website first.  This is particularly valuable when you have a physical presence and/or customer service support already in place.

  1. Remarketing Helps Reach Visitors

Remarketing in Google AdWords is where display ads come in. Distributed through the Google Display Network, remarketing ads can feature text, images, and video. AdWords remarketing is different from standard display advertising because of specialized targeting – a tracking code places cookies on your visitor’s computer. The cookie lets you track visitors to your website who did not convert (i.e., take the action you desired), and then your display ads are served to your visitors when they are elsewhere on the Internet.  The most effective remarketing ads invite your prospects back to your site with a special offer they didn’t see before. This is a powerful and effective technique because it lets you stay connected with your target audience after they leave your site and encourages them to come back.

These are six great reasons why Google AdWords should be part of your marketing strategy. So what are you waiting for? Get started now!

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