Mobile devices are an essential part of our lives these days. You can check game scores, pay your bills, and get directions all within five minutes while also listening to music. With more users relying on mobile, it is crucial that businesses and marketers provide an exemplary mobile user experience.
Here are five best practices to keep in mind when creating a mobile experience for your audience:
- Select the right elements
You have less space to work with when working off a small screen. Users want a mobile site that provides them with the right elements and is free from clutter. Eliminate features that are not essential to the mobile user. For example, remove shadows or rotating banners since these take up space and make it difficult to navigate on a mobile platform. Also, reduce word count and ensure content is short and crisp. You can defer secondary information to secondary pages, if needed.
- Fast loading speed
Mobile sites move at a considerably slower speed than cable-powered sites. A slow site is sure to turn away potential or existing customers. Having a fast website also means getting rid of what’s not essential to the user experience. If it doesn’t offer a lot of value, remove it. Consider removing files to download and reducing image dimensions to help your website load quickly.
- Simple navigation
Difficult website navigation is sure to turn any user away. Users should be able to quickly and easily navigate your mobile site and find what they are looking for and not spend time going through four or five levels to find it. Most of the time, if things take too long to find, it will either irritate them or confuse them, and they will be much quicker to exit the site. And again, mobile devices have much less real estate. Consider implementing a dropdown menu or icon on the right or left side of the mobile screen for users to click and easily select where they want to go.
- Know your mobile users
The experience should be relevant to the type of users you want to attract. There are generally two types of users: those looking for a certain piece of information or those looking to complete something quickly, such as a payment. Focus on features that will make their goals easy for them.
- Consider all devices
Keep in mind that not all mobile devices are created equal. To design for mobile, you should anticipate design for all different types of devices. This ensures you reach customers effectively on any device.
Employing some or all of these recommendations will add value to your site and increase conversions. And make sure to test your mobile site before launching, and continuously test as it grows. Always consider how you can enhance your mobile site and provide a great user experience. The easier it is to use, the happier the user, and the happier the user, the more likely they are to do business with you.