SEMPO is excited to present the State of Search Marketing Infographic on Measuring Performance. This infographic shows the ability to measure ROI continues to be a struggle for social and mobile marketing. While marketers are confident in their ability to measure paid search and email, more needs to be done to improve the ability to calculate overall ROI of all digital marketing programs separately and in an integrated fashion.

The State of Search Marketing Report showcases changes from 2012 and offers insights into what to expect in 2014. This annual report is a critical touchstone for digital marketers looking to assess where they stand today and where they should be looking for success tomorrow.

The infographic is a visual representation of the 9th Annual State of Search Marketing Report, which was fielded by the SEMPO Research Committee in conjunction with Econsultancy.

(Click to Enlarge)

SEMPO_State of Search_Measuring Performance


SEMPO members can download the State of Search Marketing Report here.

If you would like to become a SEMPO member, please click here.

Past State of Search Marketing reports can be viewed here.

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