Metrics and Standards Task Force - SEMPO
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SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

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Metrics and Standards Task Force

Description

The mission of this task force is to develop a set of standards and guidelines specific to search marketing. By creating a common vernacular, measurement, and protocols, the industry will be more efficient in its ability to audit and measure the effectiveness of search marketing. This group works diligently to collaborate with other online governing bodies to grow global awareness of these standards. Additionally, this group is tasked with ensuring industry adoption and education.

Initiatives, News & Updates

Click Fraud: Work with others to define what a click is and what it is not, rollout guidelines to publishers and work with 3rd party auditing companies, and work with publisher on enforcement.
Data Transfer Protocol: solving data collection challenges so advertisers can more easily collect campaign data.

Participants

The following SEMPO members are volunteers working to advance the initiatives for this group. If you are a SEMPO member and would like to join this group, or if you would like to learn more about its initiatives, please contact the Chairperson(s).

Chairperson(s):

Name Company Member Directory