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SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

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Latino Working Group

Description

SEMPO Latino was created primarily to promote the growth of the search industry across the Latin market worldwide. Launched in August 2006, this group is very active and focused on educating the SEM industry about the worldwide differences within the Latino markets: culture, language, and consumer search behavior. Several educational Latino projects are underway: Spanish SEM webinars, Spanish and Portuguese content and resources on the SEMPO website, a Latino search marketing blog, cross-committee projects to explore the Latino potential of each search vertical, and more.

Initiatives, News & Updates

Translate www.sempo.org into Spanish.
A series of SEMPO search webinars in Spanish, with the support of the Marketing Committee.
Writing a whitepaper on Latino diversity in search.
Launch a multi-author blog on search in the Latin world.

Participants

The following SEMPO members are volunteers working to advance the initiatives for this group. If you are a SEMPO member and would like to join this group, or if you would like to learn more about its initiatives, please contact the Chairperson(s).

Chairperson(s): William Alvarez, Marcelo Sant Iago

Name Company Member Directory
Alvarez, William ECommerce Partners View Details
Bacchin, Thiago Cadastra View Details
Boggs, Chris eMergent Marketing View Details
Burgio, Massimo Global Search Interactive View Details
Chacón, Carlos MEL Mercadeo en Línea S.A. View Details
Cuesta, Ignacio Atraczion View Details
Fellenberg, Guillermo Wallaby Web Placement Consult View Details
Gomide, Guilherme Maia Midia Digital Serviços de Propaganda e Publicidade Ltda. View Details
Hunt, Bill Global Strategies International View Details
Kavinski, Alexandre Midia Digital Serviços de Propaganda e Publicidade Ltda. View Details
Lawrence, Andrew The JAR Group Inc. View Details
Loguercio, Marco SEMS S.r.l. View Details
Macia, Fernando Human Level Communications View Details
Oller, Jordi Jordi Oller View Details
Rottenstein, Victor Wallaby Argentina View Details
Sant Iago, Marcelo MídiaClick Performance Mkt View Details
Verdeja Junco, Álvaro e_make View Details
Vilarroig Almirall, Guillermo Overalia View Details