Public Services
A Note to Site Visitors
SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.
For more information please contact us.
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In-House Committee
Description
From pitching the idea for In-House search marketing support to hiring the right people, the In-House Committee is tasked with providing a full range of options and ideas. Whether your needs are as simple as learning what skills to look for when hiring for a Pay Per Click position, or as complex as building an entire department from the ground up, the goal of this group is to be a resource for clear and detailed information. This committee works to ensure that the needs of both in-house SEO and PPC marketers are understood and addressed.
The In-House Committee has a discussion board on which in-house-only SEMPO members can trade information and ideas. It also plans to continue hosting networking events dedicated to in-house marketers where they can share best practices, and is working with SEMPO's Education Committee on new programs that will benefit their target audience.
This group is open only to practicing, non-agency, in-house SEMs with a PPC or SEO focus.
Initiatives, News & Updates
| Provide research to support the budget and funding justifications of larger SEMs, and about in-house marketers' needs. |
| Provide guidance for in-house marketers on hiring skill set requirements, etc. |
| Provide greater education for in-house SEMs. |
| Establish more in-house SEM outreach programs for SEMPO's membership and continue to provide a forum for online and offline networking. |
| Provide guidance on global SEM best practices. |
Participants
The following SEMPO members are volunteers working to advance the initiatives for this group. If you are a SEMPO member and would like to join this group, or if you would like to learn more about its initiatives, please
contact the Chairperson(s).
Chairperson(s): Rob Crigler, Duane Forrester
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Member Directory |
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Bell, Kate
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EF Education
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Bogdan, Greg
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Schlumberger
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Boggs, Chris
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eMergent Marketing
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Cacanindin, Allan
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Cejka Search
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Chang, Jennifer
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Lionbridge
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Cope, Gary
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Luna Innovations Incorporated
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Cox, Terry
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Disney
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Crigler, Rob
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Rollins
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Forrette, Erica
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Adapt Technologies, Inc.
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gabrielsson, efva
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Lawson Software Ltd
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Glispy, Leisa
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Armstrong World Industries, Inc.
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Hawe, Kieran
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MTV Networks
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Kalehoff, Max
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Clickable
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Khan, Imran
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E-LOAN Inc.
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Loadholt, James
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Bowne & Co,, Inc.
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Macaitis, William
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Fox Interactive Media
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Madel, Timothy
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Dominion Enterprises
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McDevitt, Julie
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Armstrong World Industries, Inc.
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Mentzer, Shannon
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LoopNet
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Minakowski, Marek
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Grupa Onet.pl S.A.
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Mitchell, Ken
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Hanover Direct
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Norpel, Samia
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Advanta Corp.
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Perez, David
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eHarmony
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Perry, Dan
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CPC Logic Inc.
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Pierce, Viki
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Ipswitch
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Ray, Chris
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Money Management International
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Rietze Vaughan, Tanya
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Hewlett Packard
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Robertson, Mark
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Freedom Interactive
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Schubert, Emily
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Charles Schwab & Co.
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Seybold, George
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Weyerhaeuser Company
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Smith, Jeff
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HomeAway
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Tripathi, Bob
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Discover Financial Services
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Urick, Jacqueline
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Thomson FindLaw
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Williams, Allie
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Zvents
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Williams, Dave
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360i LLC
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