Public Services

A Note to Site Visitors

SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

For more information please contact us.

In-House Committee

Description

From pitching the idea for In-House search marketing support to hiring the right people, the In-House Committee is tasked with providing a full range of options and ideas. Whether your needs are as simple as learning what skills to look for when hiring for a Pay Per Click position, or as complex as building an entire department from the ground up, the goal of this group is to be a resource for clear and detailed information. This committee works to ensure that the needs of both in-house SEO and PPC marketers are understood and addressed.

The In-House Committee has a discussion board on which in-house-only SEMPO members can trade information and ideas. It also plans to continue hosting networking events dedicated to in-house marketers where they can share best practices, and is working with SEMPO's Education Committee on new programs that will benefit their target audience.

This group is open only to practicing, non-agency, in-house SEMs with a PPC or SEO focus.

Initiatives, News & Updates

Provide research to support the budget and funding justifications of larger SEMs, and about in-house marketers' needs.
Provide guidance for in-house marketers on hiring skill set requirements, etc.
Provide greater education for in-house SEMs.
Establish more in-house SEM outreach programs for SEMPO's membership and continue to provide a forum for online and offline networking.
Provide guidance on global SEM best practices.

Participants

The following SEMPO members are volunteers working to advance the initiatives for this group. If you are a SEMPO member and would like to join this group, or if you would like to learn more about its initiatives, please contact the Chairperson(s).

Chairperson(s): Duane Forrester

Name Company Member Directory
Bain, Susan Brady Corporation View Details
Bogdan, Greg Schlumberger View Details
Boggs, Chris Rosetta View Details
Cacanindin, Allan Cejka Search View Details
Carroll, James None View Details
Cox, Terry Disney View Details
Forrette, Erica Adapt Technologies, Inc. View Details
Hofer, Jennifer Lionbridge View Details
Kalehoff, Max Clickable View Details
McDevitt, Julie Armstrong World Industries, Inc. View Details
Mentzer, Shannon LoopNet View Details
Mitchell, Ken N/A View Details
Pera, Christine PBS View Details
Perez, David eHarmony View Details
Perry, Dan CPC Logic Inc. View Details
Ray, Chris Money Management International View Details
Schubert, Emily Charles Schwab & Co. View Details
Scully, William Siemens View Details
Shin, Jacob D. Oversee.net View Details
Smith, Jeff HomeAway View Details
Tripathi, Bob Discover Financial Services View Details
Urick, Jacqueline Thomson FindLaw View Details
Williams, Dave 360i LLC View Details
Williams, Allie Zvents View Details
Woods, Rob BuildDirect View Details