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Emerging Technologies CommitteeDescriptionThe Emerging Technologies committee creates a forum for SEMPO members to share information about search as it relates to new platforms like mobile, voice and interactive television. A source of research, case studies and best practices it provides SEMPO members with the resources needed to develop successful Paid and NSO strategies within emerging mediums. Open to participation from all members, the Emerging Technologies committee is dedicated to introducing benefits of SEMPO membership to companies outside the traditional search community and to raising awareness of the organization as forward thinking, technically progressive group. September 14, 2009 - New Point of View (POV) released on Mobile Technology The Emerging Technology Committee addresses key questions: What mobile
channels are available to search marketers and which show the most promise? What
are the prospects for search, particularly local search, on mobile devices, and
how is the landscape changing? What steps can marketers take to effectively
target and reach consumers using mobile? Discuss on Facebook. Initiatives
ParticipantsThe following SEMPO members are volunteers working to advance the initiatives for this group. If you are a SEMPO member and would like to join this group, or if you would like to learn more about its initiatives, please contact the Chairperson(s). Chairperson(s): Noah Elkin, Rachel Pasqua
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