| Group Name |
Group Description |
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Chairperson:
Sara Holoubek
(this group is not open to member enrollment at this time) |
This committee serves the needs of both SEMPO's sponsors and members. SEMPO's sponsors are leaders in the SEM industry and their commitment to SEMPO assists in the funding of organizational initiatives. The goal of this group is to ensure that SEMPO retains its current sponsors and to help drive new sponsorships.
Members of this committee will work to guarantee the development and implementation of promotional and educational programs, which will help the sponsors reach SEMPO's membership and other marketing professionals. This will happen through various forms of advertising, event sponsorship, webinars, research underwriting, etc.
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Chairpersons:
Kathy Fealy
Dana Todd
Contact the Chairs |
This committee is responsible for editing and overseeing the resources published on the SEMPO website - http://www.sempo.org/learning_center/. This group assists in the coordination of SEMPO's educational webinar series by determining topics and securing presenters, and providing content review for each session. They are also involved in other outreach/educational programs, provide learning materials for events and other websites, and help to find new content for www.sempo.org that will support SEMPO's overall mission.
This committee is responsible for the creation of the SEMPO Institute.
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Chairpersons:
Rachel Pasqua
Noah Elkin
Contact the Chairs |
The Emerging Technologies committee creates a forum for SEMPO members to share information about search as it relates to new platforms like mobile, voice, and interactive television. A source of research, case studies, and best practices it provides SEMPO members with the resources needed to develop successful Paid and NSO strategies within emerging mediums. This committee is dedicated to introducing benefits of SEMPO membership to companies outside the traditional search community and to raising awareness of the organization as a forward thinking, technically progressive group.
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Chairpersons:
Massimo Burgio
Steve Haar
Contact the Chairs |
In keeping with SEMPO's mission, the Global Committee's purpose is to help facilitate the growth of the search engine marketing industry internationally. Through this group, the rapidly growing international industry of SEM has support, resources, and the expertise of the SEMPO members who are vested in seeing continued growth in the global market.
This group has several sub-committees, i.e.; working groups, and is working toward the creation of additional regional working groups around the globe. Please see the listing of working groups below for information about specific regional groups.
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Asia Committee
(a sub-committee of the Global Committee)
Chairperson:
Motoko Hunt
Contact the Chair |
SEMPO Asia plans and organzies SEMPO activities to improve the growth and awareness in the Asian market, as well as to provide support to SEMPO Japan and SEMPO India. Currently this group has members in China, Japan, Hong Kong, India, Singapore, and Australia. Many of them are highly regarded industry professionals in each market, and are frequent speakers at local industry events.
SEMPO Asia's recent activities include networking meetings in Beijing, Nanjing, Mumbai, Tokyo, and Singapore, and market surveys in Tokyo and Singapore.
The Asia Committee will continue to provide useful information to help foster the growth of the industry via its participation in relevant industry events in all of Asia. This group has sub-groups for SEMPO Japan and SEMPO India.
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SEMPO India
(a sub-group of the Asia Committee)
Chairperson:
Vivek Bhargava
Contact the Chair |
SEMPO India launched in March 2007, and was established to provide localized search engine marketing information and services to the world's fourth largest Internet population. The group meets monthly and is working on initiatives such as creating the SEMPO India website, participating SEMPO's global blog, participating in local SEM events, and organizing networking events such as "SEMPO Search Wednesday." All local and non-local SEMPO members are welcome to join and actively participate in SEMPO India activities.
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(a sub-group of the Asia Committee)
Chairpersons:
Motoko Hunt
Koichiro Fukasawa
Contact the Chairs
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Since its launch in August 2004, SEMPO Japan has helped the SEM industry in Japan grow and gain more recognition. Their first edition of research on the State of SEM in Japan was released in March 2005, and was the first of its kind in that country. The research findings, along with interviews and comments from SEMPO Japan, have been noted numerous times in the media and this group is viewed as a real force in the growing Japan market.
SEMPO Japan is a working group that plans and coordinates the activities in Japan market, including SEMPO Japan website, networking events, and survey planning. SEMPO Japan website: http://www.SEMPO.jp/.
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SEMPO Singapore
(a sub-group of the Asia Committee) |
SEMPO Singapore is a working group that will plan and conduct all SEMPO activities in Singapore as well as to work with other working groups and committees within SEMPO to achieve the organization's goals. SEMPO Singapore members are expected to donate some time to participate in the meetings and the activities.
SEMPO Singapore's goal is to create growth of the search marketing industry and SEMPO in Singapore and the region through events and activities.
We will interact with small and medium enterprises, as well as the large companies and other industry players, in order to foster a community committed to the growth of search marketing in Singapore and the region.
Initiatives:
* Increase awareness about SEMPO and search marketing
* Become a focal point for those seeking information about search marketing
* Foster a sense of community among search marketers in Singapore
Sample Events:
*Web Wednesdays
*ad:tech Singapore
*SMX Singapore
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Chairpersons:
Alexandre Brabant
Ken Jurina
Contact the Chairs |
The SEMPO Canada Working Group was founded in November 2006. The group's focus is on improving the growth, awareness, and understanding of search engine optimization and marketing, and how it uniquely pertains - and is of relevance - to Canadians worldwide across any sector, vertical, or industry.
Since its creation, SEMPO Canada members have made educational presentations at the University of Alberta, represented SEMPO Canada at a variety of industry events, was interviewed on CBC Radio, and presented at the Government of Canada Business Link Centre to multiple Canadian cities via video conference.
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Europe Committee
(a sub-committee of the Global Committee)
Chairpersons:
Massimo Burgio
Paul Doleman
Contact the Chairs |
This committee is actively involved in promoting the growth of the search engine marketing industry throughout Europe. Research is a key component of this group's efforts and the first State of Search Marketing in Europe Survey is in the pipeline. Presence and meetings at European events and local versions of the SEMPO website are also key initiatives that will help this group realize its goals.
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Chairperson:
Pavel Dolezal
Contact the Chair |
SEMPO CEE was created to increase awareness of SEMPO and help promote search industry in the Central and Eastern European markets. The commitment is to attract members who are not specialized in search marketing and to raise the position of search marketing in media mix.
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SEMPO Italy
(a sub-group of the Europe Committee)
Chairperson:
Sante J. Achille
Contact the Chair |
This group focuses on Italian search marketing. Its goal is to interact with the growing number of small and medium enterprises that are a greater part of the Italian economy, as well as the large companies and industry players who make its backbone.
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SEMPO Spain
(a sub-group of the Europe Committee)
Chairpersons:
Guillermo Vilarroig Almirall
Fernando Macia
Contact the Chairs |
SEMPO Spain was been created in November of 2006 and its goal is to promote the search industry in the growing Spanish market. They hope to help grow the industry through various actions in the Spanish market - with the main focus being on education, diffusion, and awareness - to create a better understanding of search and its role in marketing. They also want to provide information and insights about the Spanish market for SEO enterprises from all over the world.
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Chairpersons:
Geoffrey Shenk
Contact the Chairs |
The North America Committee is focused on how to be deliver value to search marketers and SEMPO members at a local level. We are currently evaluating local growth options such as launching SEMPO Local Working Groups, partnerships with other interactive organizations, and strategic relationships with established search marketing organizations.
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Arizona Working Group
(a sub-group of the North America Committee)
Chairperson:
Jason Ferrara
Contact the Chair |
This is a local working group for SEMPO members in Phoenix and the surrounding areas. The group will conduct monthly face-to-face meetings and will represent SEMPO at local networking and marketing events.
The Arizona Working Group will be sub-divided into teams focused on particular aspects of the search landscape, such as paid, natural, social media, and engine toolsets. The group will reach out to local agencies, in-house search teams, university marketing departments, and independent search marketers to provide a venue for networking and the exchange of information, as well as promote awareness and education about SEM in the local market.
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(a sub-group of the North America Committee)
Chairperson:
Andrew Komack
Contact the Chair
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SEMPO Boston has been established to bring SEMPO members, marketers, and the general public who have interest in search marketing together for networking and learning. Our bi-monthly events will be designed to have topics that interest marketers and search marketers alike. We welcome input from all who attend our events and encourage people to become active participants by volunteering. Please sign up via out MeetUp Page to get the latest news on events.
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Chicago Working Group
(a sub-group of the North America Committee)
Chairpersons:
Bob Tripathi
Jamie Karczewski
David Carrillo
Contact the Chairs |
This is a local working group for SEMPO members in Chicago and the surrounding areas. The Chicago working group intends to become a platform for free flowing ideas and new search initiatives among members representing agencies, publishers, free agents, and In-House search marketers.
The group will conduct monthly face-to-face meetings and will represent SEMPO at local networking and marketing events. The Chicago Working Group will be sub-divided into teams focused on particular aspects of the search landscape, such as paid, natural, social media, and engine toolsets. The group will reach out to local agencies, in-house search teams, university marketing departments, and independent search marketers to provide a venue for networking and the exchange of information, as well as promote awareness and education about SEM and other emerging technologies in the local market.
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Chairperson:
LaSheita Sayer
Contact the Chair |
This is a local working group for SEMPO members in Denver Metro and its surrounding areas. The group conducts monthly face-to-face meetings and represents SEMPO at local networking and marketing events.
The Colorado Working Group is sub-divided into teams focused on particular aspects of the search landscape, such as paid, natural, and new emerging technologies. The group reaches out to local agencies, in-house search teams, and independent search marketers to provide a venue for networking and the exchange of information, as well as promote awareness and education about SEM in the local market.
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Chairperson:
Sara Holoubek
Contact the Chair |
The New York Working Group aims to cultivate community and realize the overall SEMPO mission at the local level. Our meetings are open to members and non-members alike and we encourage anyone whose business is touched by search engines to join SEMPO and our group. Meetings, held every four to six weeks, aim to provide original content, expose new faces, address pressing topics, and celebrate the New York search marketing industry. Previous gatherings have attracted client side marketers, SEMs, large agencies, the search engines, technology providers, press, and analysts.
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Chairperson:
Sara Andersson
Contact the Chair |
The Scandinavia Working Group consists of key search experts in the Scandinavian region with representation from Sweden, Denmark, Norway, and Iceland. The group is committed to increasing awareness about SEMPO and search marketing in the overall media perspective, and attracting new members to the SEMPO group.
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UK Working Group
(a sub-group of the Global Committee)
Chairpersons:
Richard Gregory
Paul Doleman
Contact the Chairs |
This committee aims to increase advertiser awareness about the importance and complexity of search engine marketing as well as to promote best practices among search marketers, specifically within the UK marketplace. This group assists with online and offline events, liaises with the leading search engines on joint educational projects, and takes part in debates on the big issues facing search engine marketing in the UK.
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Chairpersons:
Duane Forrester
Rob Crigler
Contact the Chairs |
From pitching the idea for in-house search marketing support to hiring the right people, the In-House Committee is tasked with providing a full range of options and ideas. Whether your needs are as simple as learning what skills to look for when hiring for a Pay Per Click position, or as complex as building an entire department from the ground up, the goal of this group is to be a resource for clear and detailed information. This committee works to ensure that the needs of both in-house SEO and PPC marketers are understood and addressed.
The In-House Committee has a discussion board on which in-house-only SEMPO members can trade information and ideas. It also plans to continue hosting networking events dedicated to in-house marketers where they can share best practices, and is working with SEMPO's Education Committee on new programs that will benefit their target audience.
This group is open only to practicing, non-agency, in-house SEMs with a PPC or SEO focus.
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Chairperson:
Dave Fall
Dema Zlotin
Contact the Chair |
The mission of this task force is to develop a set of standards and guidelines specific to search marketing. By creating a common vernacular, measurement, and protocols, the industry will be more efficient in its ability to audit and measure the effectiveness of search marketing. This group works diligently to collaborate with other online governing bodies to grow global awareness of these standards. Additionally, this group is tasked with ensuring industry adoption and education.
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Chairpersons:
Jay Berkowitz
Monica Ho
Gordon Hotchkiss
Contact the Chairs |
This committee is tasked with conducting primary research on the impact and importance of SEM as a marketing tool, as well as with engaging in research regarding search marketing issues.
SEMPO's annual study tracks marketer opinions regarding search marketing, market sizing and budget planning issues, and market evolution. The committee plans to continue conducting primary research, including collaboration on international research projects, and will release that research to the press, industry analysts, and the investment community. They will also compile secondary research that relates to search engine marketing. In the area of secondary research, a new initiative is to provide independent review, aggregation, and dissemination of related research undertaken both by our members and related parties.
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SEMPO Institute Mentors Committee
Chairperson:
Katie Donovan |
The mentor committee has been formed to help bring new people into the industry. Many of the SEMPO Institute course graduates are looking to connect with experienced professionals. Mentors are a means to help advance their careers, enhance their education, and build their networks. We ask for a six month commitment. Every effort is made to match you with a person who is compatible to you in geography and area of interest, i.e. in-house or agency or sole consultant, paid or organic, etc.
SEMPO members with three or more years of experience in the search marketing industry are encouraged to become mentors for the SEMPO Institute course graduates. Please contact Katie Donovan, if you are interested.
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