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The SEMPO Annual State of Search Survey 2004
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Research Published by SEMPO

Annual State of Search Survey 2004

The Search Engine Marketing Professional Organization completed its first comprehensive survey of the search engine marketing industry. This survey established important benchmark information about the SEM industry, including:

  • The size and rate of grow of the industry
  • A breakdown of spending between pay per click (PPC), search engine optimization (SEO) and paid inclusion (PI)
  • A breakdown of in-house vs. outsourced SEM
  • Attitudes and concerns about industry issues including PPC bid inflation, click fraud, and ethical standards.

To read the survey press release, please click here.

To view a summary of our research findings, please download this report: Summary Report: The State of Search Engine Marketing 2004

To read the full report, please download this file: Full Report: The State of Search Engine Marketing 2004

 

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