Inaugural SEMPO Member Forum Successful on all Fronts: "Insightful Relevant Topics and Camaraderie with Intelligent Peers"
Majority of Attendees Are Firms' Decision Makers
WAKEFIELD, Mass. – April 7, 2016 -- SEMPO, the world's largest nonprofit organization serving the search and digital marketing industry and the marketing professionals engaged in it, announced that its first global in-person event, the SEMPO 2016 Member Forum held March 10-11 in San Diego, was a success from every standpoint: in attendance, in execution, in participant evaluations, and financially.
At this inaugural event, more than 125 SEMPO members and partners joined their digital marketing peers in discussions of cutting-edge topics, explored new tools and techniques, learned from industry luminaries, and shared search marketing and social media best practices, as well as broadening their professional networks. Innovative and outstanding practitioners and firms from around the world were celebrated, including the first-ever SEMPO Global Awards and SEMPO Cities honorees.
Attendees offered testimonials to the value of the event:
· "If you like insightful relevant topics and camaraderie with intelligent peers -- SEMPO members rock!" said Stephen Palmer, COO, Alere Digital Marketing.
· "The SEMPO Member Forum in San Diego was epic. As a veteran search marketer, it's rare that I get to encounter such camaraderie and valuable insights at an event. I was very impressed!" said Miguel Salcido, CEO, Organic Media Group.
About the attendees:
· More than 70% were decision-makers within their organizations, holding C-level or Senior Manager/Director titles.
· In line with the makeup of SEMPO's membership, the largest group of attendees was from agencies, with a good mix of in-house marketers and other ecosystem players rounding out the total.
· Attendees' areas of expertise were well balanced among SEO, Paid Search, Mobile, Social Media, Local and International sectors.
One way in which the SEMPO Member Forum differed from other industry events proved to be very popular: the process for developing its agenda. Industry professionals were invited to suggest sessions on topics important to them, based on their areas of expertise. As a result, the program delivered sought-after actionable information and insights, which participants can now apply to enhance their individual and corporate success.
"Our first SEMPO Member Forum demonstrated the vitality of the search community, while showcasing its best thinkers and their most provocative insights," said Michael Gullaksen, SEMPO President and COO, iProspect. "I'm sure that all who attended went home inspired and re-energized. Our thanks to everyone who participated in this event, which was truly by the members, for the members. Congratulations to the Program Committee who made sure that everything went off without a hitch: on time, on budget, and on point."
SEMPO plans to hold its second Member Forum in the spring of 2017. The 2016 SEMPO Member Forum was generously supported by sponsors Bing, Google, Gridsum, Marin Software and Yahoo.
SEMPO activities center on education, networking, and its well-respected research. To support its educational mission, the organization provides a professional-level webinar series, a "101" webinar series, and face-to-face education programs delivered at the local level that provide opportunities for members to network together throughout the world.
SEMPO is a global non-profit organization serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.
SEMPO includes thousands of professionals across 50 countries. The organization's mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Google and Baidu. For more information or to join the organization, visit www.SEMPO.org.
Editors' Note: Photos from the SEMPO Member Forum can be downloaded from http://www.sempo.org/2016memberforum_photos
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