New SEMPO Study Shows 2012 Trends in Search Marketing
Key Findings Include Increased Importance of Reputation, Tactical Use of Social Media, Higher Spending on Paid Search
Wakefield, Mass., September 11, 2012 -- SEMPO, the world's largest nonprofit organization serving the search and digital marketing industry and marketing professionals engaged in it, today announced the publication of a new survey, the SEMPO State of Search Marketing Report 2012.
Published by Econsultancy, the report is based on a global online survey of nearly 900 companies and agencies. This SEMPO study – now in its eighth year -- is an aggregation of the information provided by organizations from 36 different countries, and from marketers and agencies across a range of sectors. The complete 72 page research report is available to SEMPO members; non-members may purchase the report from Econsultancy.
Selected findings of interest, from both in-house and agency perspectives:
"For the eighth year, our State of Search Marketing Report is delivering unique knowledge to our members about where our industry is going, which will help them chart their courses to success," said SEMPO President Mike Grehan, Global VP Content, Incisive Media. "We're grateful to the many people around the world who took the time to answer the survey questions so that we could paint this picture of their collective goals, plans and experiences, and we are proud to support this energetic and healthy industry."
SEMPO activities center on education, networking, and its well respected research. To support its educational mission, the organization provides a professional-level webinar series, a "101" webinar series, and face-to-face education programs delivered through local groups that provide opportunities for members to network throughout the world.
"Over eight years the SEMPO State of Search survey has tracked the evolution of digital marketing," said Stefan Tornquist, VP Research for the U.S. "It's a pleasure to work with such a rich dataset that has many prior years for comparison."
Founded in 1999, Econsultancy has grown to become the leading international source of independent advice and insight on digital marketing and ecommerce. The company maintains offices in London, New York, Dubai, Singapore and Sydney.
Econsultancy's research, events, online resources and training programs help its 130,000+ members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.
SEMPO includes thousands of professionals across 50 countries. The organization's mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Google, Baidu, Catalyst Online, Digital Brand Expressions and WordStream and supported through partnerships with SMX, SES, OMS, MediaPost and GroupM Search. For more information or to join the organization, visit www.SEMPO.org.
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