SEMPO Second Annual In-House Salary Survey Finds SEO Employment and Compensation Hold Steady during Recession
More than 600 in-house SEO professionals completed the survey, ranging from individual contributors to vice presidents
Wakefield, MA, November 23, 2009 – The Search Engine Marketing Professional Organization (SEMPO) today announced the results of its second in-house salary survey. Conducted in Q2 2009 and summarized and analyzed in Q3, the survey found:
SEMPO President Sara Holoubek remarked, "With the economy in the longest recession of decades, it’s heartening for our annual in-house salary survey to substantiate that search engine marketing is the employment bright spot in sales and marketing.”
"Now that the economy has begun to turn around, we’re optimistic that next year’s in-house salary survey will show marked improvement, including job growth and increased recognition for the bottom-line contribution of SEO professionals,” added Duane Forrester, SEMPO board member and chair of the in-house survey project. "Careers in search engine marketing are still among the best ones to have for the foreseeable future.”
For a summary of the in-house salary survey, please click here.
Survey Respondent Background
Respondents are paid, on average, between $40,000 and $80,000 annually. Salaries have increased since SEMPO’s previous survey, regardless of how much experience respondents have with in-house search marketing. The majority of respondents receives full benefits, has 401k plans, and is interested in telecommuting options if offered by their employer.
A plurality of respondents only had between 0 and 3 years of experience in search marketing – these responses coming mostly from individual contributors.
The highest number of respondents says the primary focus of their role is organic and PPC only; however, this varies depending on the individual’s role in the company. Aside from SEO and PPC, respondents deal mostly with social networking and email marketing campaigns.
About the Search Engine Marketing Professional Organization (SEMPO)
Representing thousands in 40 countries, SEMPO has more than 800 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Yahoo!, Google, SMX, Search Engine Strategies, DoubleClick, Baidu, and MediaPost.