Search Engine Marketing Professional Organization (SEMPO) Launches 2006 Survey to Chart SEM Market Trends
Expanded Questions on In-House Search Marketing Added to Survey
Wakefield, MA, November 14, 2006 - SEMPO (Search Engine Marketing Professional Organization), today announced it has launched its third annual survey to gauge industrywide trends in search engine marketing activities, attitudes and spending.
"We are asking search marketing agency and in-house professionals to log on www3.intellisurvey.com and take the survey which we have streamlined this year after feedback from our members," says Kevin Lee, member of the SEMPO Board of Directors. "This is a great opportunity for search marketing professionals to tell us their top business concerns, how their marketing spend has changed over the past year, and importantly what key changes they anticipate in the year ahead," says Lee.
Radar Research, a Los Angeles-based research and consulting firm which conducted last year's survey, has been hired to conduct the 2006 market survey as well. Radar founder Aram Sinnreich says more than 1,000 search marketing professionals are being asked to participate this year. The survey will be conducted during November and December, with preliminary results beginning in January and full reports published during Q1 2007.
Last year's survey uncovered a number of newsworthy trends: it revealed that advertisers in North America had increased their advertising spend 44 percent over 2004, for a total of $5.75 billion. Although search engine optimization (SEO) was the top tactic funded by marketers, paid placement campaigns comprised the bulk of the total spending. The survey also found that much of SEM funding came from a shift from other programs and did not represent newly created funding. The survey also revealed that advertisers were approaching pricing limits in terms of click prices.
Incentives for Participation
In addition to early access to the results of the survey, one participant in the survey will be randomly awarded a conference pass to the Search Engine Strategies conference (over $1,000 value).
Stepped Up In-House Component
The 2006 survey will include an expanded section on in-house search marketing, a growing force in the industry, says Lee. "Our recent, new networking events for corporate marketers drew standout crowds. This is a group of professionals with their own unique perspective and concerns, and SEMPO felt it was time to dedicate more survey questions to in-house marketing issues," explains Lee.
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