Verizon SuperPages.com becomes newest sponsor ofSearch Engine Marketing Professional Organization (SEMPO)
Palo Alto, CA, May 14, 2004 - The Search Engine Marketing Professional Organization (SEMPO) today announced that Verizon SuperPages.com has agreed to become a sponsor of the new industry association.
Verizon SuperPages.com is the Internet's number one online yellow pages directory and a leading shopping resource that serves more than 16 million monthly online visitors. With more than 17 million U.S. businesses listed and over 100,000 advertisers, SuperPages.com links buyers and sellers in a rich online environment.
Verizon SuperPages.com joins other leading players in the world of search engine marketing as a SEMPO sponsor. This includes Overture Services, Google, Jupitermedia Corporation, and GO TOAST. Together, SEMPO sponsors support the organization's mission and provide the necessary funds to conduct primary research and develop education materials for the industry.
Barbara C. Coll, President and Chair of Board of SEMPO Inc., said, "We are delighted to welcome the leading online yellow pages directory as the newest sponsor of our non-profit professional association. Their participation validates the importance of SEMPO's mission, which is to increase awareness and promote the value of search engine marketing worldwide."
"Verizon is perfectly aligned with SEMPO's business goals," said Darrin Rayner, vice president - e-commerce sales and online marketing for SuperPages.com. "Without a doubt, the industry is revolutionizing, and we believe Verizon and SEMPO together can play a critical role in promoting the value of paid search as a must-have tool for today's advertiser and consumer."
SEMPO will be holding informational and member meetings in San Jose at the Search Engine Strategies 2004 Conference and Expo in early August. Representatives of Verizon SuperPages.com will be on hand to meet with members and discuss Verizon's role in search engine marketing.
About Verizon SuperPages.com
About the Search Engine Marketing Professional Organization (SEMPO)
Representing thousands in 40 countries, SEMPO has more than 800 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Yahoo!, Google, SMX, Search Engine Strategies, DoubleClick, Baidu, and MediaPost.