Membership   |   Contact Us   |   Sign In   |   Join
Personalized Search Results & Search Engine Optimization
Share |

There is perhaps no greater change on the horizon for search marketing then personalization and the end of the monolithic set of search results. Chris Sherman calls it the biggest change to come to search in the next 18 months.

"It's going to change everything, and I don’t think most search marketers will realize how big an impact it will have. Gord Hotchkiss has written some great columns on the coming impact of personalization on search results for SEL, and as good as his analysis is, he’s just scratching the surface of this massive sea change.

Google is already moving in this direction and we can expect the other engines to follow. For search marketers here are some quick links to some recent articles about personalization and the possible implications for search marketing.

Google - The original announcement on the Google blog about changes in the personalization sign-up process.


Danny Sullivan looks at Google's announcement about default settings for personalized search.
Read More.

Gord Hotchkiss interviews Marissa Mayer from Google about the impact of personalized search on the user experience and provides additional commentary
Read More.

Gord Hotchkiss interviews Matt Cutts from Google about the impact of personalized search on search engine marketing and optimization. Gord provides additional commentary.
Read More.

Out of My Gord

  • Gord Hotchkiss' original post on personalization and it's possible implications for search marketing
  • A follow up post on how personalization might impact SEO in particular
  • Yet another post that immediately followed up Google's announcement about the changes in the sign-up process
  • The full interview with Marissa Mayer and Gord Hotchkiss
  • The full interview with Matt Cutts and Gord Hotchkiss

If you have suggestions for additional resources, please email your recommendations for evaluation by a member of our Education Committee. Please read our submission guidelines before submitting.

more Latest News
more Calendar

#SEMPOChat: Local Search

11/16/2016 » 11/17/2016
Outreach 2016: The Digital Marketing Summit

12/5/2016 » 12/7/2016
BIA/ Kelsey NEXT


Industry Poll

Tell us about your experience with amazon search advertising options.

  • Never heard of it. 
  • Never tried it.
  • Trying it now.
  • Having success & love it!
  • Don't love it.
  • Other

>>Take the poll now