We strive to bring you the freshest and most comprehensive library of research relating to the search engine marketing industry, including studies regarding user behavior and market sizing.
Each of the following research studies is highlighted courtesy of its original publisher or author, and all copyrights remains with the original author. Some of the studies below do require a fee; SEMPO has no commercial relationship with any of our contributing publishers.
If you hear about excellent research and reports that you’d like to see us feature, please submit via submit via email Please read our submission guidelines.
SearchIgnite - Research
SearchIgnite
January 2010
"Net Worth (Part Two)”
Jaimie Pickles and Candace Thornton
May 2009
"Net Worth (Part One)”
Jaimie Pickles and Candace Thornton
April 2009
New Info Shoppers
Microtrends
January 2009
Vertical visibility index: AUTOMOTIVE
iCrossing
July 2008
Use of Search by Moms – April 2008
Microsoft
April 2008
How America Searches: Health and Wellness
iCrossing
January 2008
Connecting small businesses with the substantial search engine consumer audience
WebVisible
December 2007
Why search matters to local business
WebVisible
December 2007
The Digital Shelf – The Opportunity for Search in Packaged Goods
October 2007
WebVisible + Nielsen/NetRatings - Measuring a Website’s Ability to Drive Offline Conversion for Local Service Advertisers
WebVisible
September 2007
Comment les Quebecois cherchent-ils sur le Web?
Skooiz.com & Mastodonte Communication
July 2007
How America Searches: Election ‘08
iCrossing
July 2007
Search 500 Index: Travel
iCrossing
May 2007
iCrossing Search Synergy Report: Natural & Paid Search Symbiosis
iCrossing
March 2007
The State of Search Marketing, 2006
SEMPO
February 2007
Search 500 Index: Automotive
iCrossing
January 2007
Outsell, Inc. Ad Spending Survey: Online Advertising Penetration to Exceed 90% by 2008
Outsell, Inc.
January 2007
How America Searches
iCrossing
December 2006
How America Searches: Online Media
iCrossing
December 2006
Hitwise Consumer Generated Media Report
Hitwise
December 2006
Industrial Marketing Moves Online
SVM E-Business Solutions
April 2006
How America Searches: Financial Products and Services
iCrossing
April 2006
Online French Market in 2005: Demography – Use – e business
1ère Position
March 2006
A Market Survey 2006
AdMedia Partners
February 2006
Survey of 1,200 advertisers covers never-before-tracked areas and addresses B2B, B2C and healthcare advertising online
Outsell, Inc.
February 2006
How America Searches
iCrossing, inc.
February 2006
How America Searches: Online Shopping
iCrossing, inc.
February 2006
The State of Search Engine Marketing
SEMPO
December 2005
Search Engines and Directories Research Note
SEMPO
December 2005
iProspect's Search Marketer Performance Study
iProspect
September 2005
iProspect's Outsourced SEO Metrics & ROI Study
iProspect
September 2005
Internet Germany: Search User Behavior and SEM Attitudes
eprofessional GmbH
August 2005
Search Engine Marketing to the U.S. Hispanic Market and Latin America (Updated)
i-Hispanic Marketing Group
August 2005
UK Online Search
Hitwise UK
June 2005
Search Engine Marketing: Growth Companies In Play
DeSilva & Phillips
May 2005
The Value of Organic SEO: Impact from Higher Rankings in Non-paid Search
OneUpWeb
April 2005
The Role of Search in B2B Buying Decisions
Enquiro
January 2005
SEMPO Estimates SEM Spending at $4 Billion for 2004
SEMPO
December 2004
The State of the Online Advertising Industry
eMarketer
November 2004
Search Engine User Attitudes
iProspect
November 2004
Search Engine Marketing Metrics
MarketingSherpa
October 2004
B2B and Search: Debunking Myths, Setting Trends
KnowledgeStorm
October 2004
Global Leaders Risk Losing Market Share
Oneupweb
September 2004
Measuring the Advertising Impact of Search Engine Marketing
eprofessional GmbH
July 2004
Latest SEM Market Growth Estimates
Piper Jaffray
June 2004
Inside the Mind of the Searcher
Enquiro
May 2004
Search Engine Usage in North America
Enquiro
April 2004
Trends, Prospects & Opportunities in Search
eMarketer
March 2004
Paid Search Forecasts
Jupiter Media
March 2004
About Online Europe
Ad Maiora
January 2004
