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2015 Search Salary Survey

The 2015 Salary Survey Results are in! Download the survey for a look inside search marketers’ salaries, job roles and responsibilities, verticals/segments, compensation extras and perks, budgets, and more. The survey assessed the current state of compensation of search marketing professionals. 

The 5th Annual Salary Survey was fielded by the SEMPO Research Committee in conjunction with Search Engine Watch. The survey was open to all search and digital marketing professionals; nearly 600 responses were received in December 2015.

Key findings include:

The average search salary is on the rise again, by an average of 16% over 2013.
Large growth in salaries at the $100,000-plus level may indicate a maturation of talent.
Ranks of search veterans are growing, while entry level practitioners show a decline, which could be the result of social media's impact.
Type of company has less influence on salaries than in the past; however, regional differences are significant.
Analytics – cited by more than 94% of respondents – are a key part of search duties.
Ability to work remotely is the most-cited added benefit desired and received by employees (45%).
More than 10% of respondents manage a remarkable 50+ accounts or websites.

A sneak peak of the results was included in the Google+ Hangout: Search Careers and Compensation discussion on January 19th. In addition, the results will be discussed in depth during a breakout session at the inaugural Member Forum.

2015 SSS Partner

  

Download Now

SEMPO members can view the detailed survey findings for free by downloading the 2015 SEMPO Salary Survey. To become a SEMPO Member and view the 2015 Salary Survey results, please click here.

Archived Surveys

Past Salary Surveys are available to non-SEMPO members as well but the current Salary Survey is only available to members. You can see how the search marketing landscape industry is changing by viewing SEMPO’s past Salary Surveys here.

Watch the Hangout

View the Google+ Hangout held on January 19, 2016 discussing the survey with SEMPO Local Group chairs and members. 

 
   

 


2013 Search Salary Survey Report

The 2013 Salary Survey Results are in! Download the survey for a look inside search marketers’ salaries, job roles and responsibilities, verticals/segments, compensation extras and perks, budgets, and more.

The 4th Annual Salary Survey was fielded by the SEMPO Research Committee in conjunction with ClickZ and with analysis support from Conductor. The 23-question survey collected data from both in-house advertiser and third-party agency personnel including SEMPO members and non-members.

Key takeaways include:

  •  A 10% growth in Entry Level Employees with 27% of respondents reporting they have been in search from 0-3 years. The majority of these salaries were in the 0-$30K range with some representation in the $30-$60K range.
  • Top Salaries including for VPs decreased and the number of respondents in the top four salary ranges also decreased.
  • The average salary across the board decreased from $75, 543 to $68,600
  • Holistic marketing that included a combination of organic with paid grew by 11%. Additional growth in search combined with email and online media efforts.
  • 64% of respondents report up through the Marketing Department rather than to a Search or IT department.

Download Now

SEMPO members can view the detailed survey findings for free by downloading the 2013 SEMPO Salary Survey. To become a SEMPO Member and view the 2013 Salary Survey results, please click here.

Archived Surveys

Past Salary Surveys are available to non-SEMPO members as well but the current Salary Survey is only available to members. You can see how the search marketing landscape industry is changing by viewing SEMPO’s past Salary Surveys here.

Watch the Hangout

View the Google+ Hangout held on December 4, 2014 discussing the survey with SEMPO Local Group chairs and members.

Member's Only Webinar

The SEMPO Member's Only Webinar held on December 10 is accessible to members: click here for more details.

Infographic

SEMPO SSS 2013 Infographic


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