From pitching the idea for In-House search marketing support to hiring the right people, the In-House Committee is tasked with providing a full range of options and ideas. Whether your needs are as simple as learning what skills to look for when hiring for a Pay Per Click position, or as complex as building an entire department from the ground up, the goal of this group is to be a resource for clear and detailed information. This committee works to ensure that the needs of both in-house SEO and PPC marketers are understood and addressed.
The In-House Committee has a discussion board on which in-house-only SEMPO members can trade information and ideas. It also plans to continue hosting networking events dedicated to in-house marketers where they can share best practices, and is working with SEMPO's Education Committee on new programs that will benefit their target audience.
This group is open only to practicing, non-agency, in-house SEMs with a PPC or SEO focus.