|2013 State of Search Survey|
2013 State of Search Marketing Report
The 9th Annual SEMPO State of Search Marketing Report 2013, in conjunction with Econsultancy, is available for download. The annual SEMPO study is an aggregation of information provided by organizations from 25 different countries from marketers across a range of business sectors and types of agencies.
The report was conducted by SEMPO in November 2013, and the survey was completed by over 400 advertisers and agency respondents. SEMPO and Econsultancy promoted the survey to their respective members, offering a complimentary copy of the report as the incentive for taking part.
The State of Search Marketing Reports provides a detailed
look into valuable data and insights regarding search strategy and tactics. The
report is designed to capture the continually evolving role of search marketing
as part of an integrated marketing mix. Questions included topics such as
channel-specific budget increases/decreases, objectives, and metrics. Two
separate tracks of questions for advertisers and for agencies generated interesting
take-aways and discussions.
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To become a SEMPO Member and view the 2013 State of Search Marketing Report, please click here.
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