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At SES New York, SEMPO to Present Findings from the 4th Annual State of Market Survey

Hosting Meeting and Reception for members and non-members on Monday, March 17, 5:30pm

New York, NY, March 17, 2008 – The Search Engine Marketing Professional Organization (SEMPO) today announced its participation in Search Engine Strategies (SES) New York, March 17-20, 2008.

Monday, March 17, 5:30-6:30pm: SEMPO will hold a cocktail reception and announce the newly elected officers for its 2008 Board of Directors. Members of the Board will be introduced and present updates on the organization's initiatives and the SEMPO Institute for the coming year. The meeting is open to members and non-members.

Thursday, March 20, 10am: During an SES New York session, SEMPO Board members, Dana Todd, CMO of Newsforce, and Sara Holoubek, Free Agent, will present the top-level findings from SEMPO's State of the Market Survey. Findings from this 4th annual survey include information on budget growth, search engine optimization (SEO) versus advertising allocations, price elasticity, and market-mix tactics. The presenters will also outline recent implications of market contraction versus marketers' opinions and key differences between the 2006 and 2007 data.

Tuesday, March 18, and Wednesday, March 19: SEMPO has scheduled the following slots in its booth #2008 and invites anyone interested in SEMPO to drop by:

Tuesday, March 18:

  • 9:45-11:45am: SEMPO Local Working Groups: Jeffrey Pruitt and Sara Holoubek
  • 11:45am-1:45pm: SEMPO Institute: Katie Donovan and Ron Jones
  • 1:45-3:45pm: SEMPO In-House Committee: Samia Sarrif Norpel and Cerelle Centeno
  • 3:45-5:45pm: SEMPO Latino: Massimo Burgio
  • 5:45-7pm: Recent SEMPO Research: Ron Jones and Cerelle Centeno

Wednesday, March 19:

  • 9:45-11:45am: Recent SEMPO Research: Cerelle Centeno
  • 11:45am-1:45pm: New York Working Group: Dave Fall
  • 1:45-4pm: SEMPO Global: Massimo Burgio

    • "SES New York is the perfect networking opportunity for the search marketing industry. We love participating because through our sponsored activities, we are able to get out SEMPO's message, recruit new members, and catch up with industry friends," said Jeffrey Pruitt, SEMPO president and executive vice president, corporate partnerships for iCrossing. "In addition, our members gain a great deal from attending the SES sessions where they receive updates on the latest SEO strategies and tactics."

    About the Search Engine Marketing Professional Organization (SEMPO)
    SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Representing thousands in over 30 countries, SEMPO has over 780 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google, Superpages.com, SMX, and Search Engine Strategies. For more information, or to join the organization, please visit http://www.SEMPO.org.

    About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC
    Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors – mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels––in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de–listing of Incisive Media from the London Stock Exchange alongside the existing management.

    Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

    CONTACT: Search Engine Marketing Professional Organization
    Greg Jarboe
    +1.978.549.9537
    pr@sempo.org