Join SEMPO at SES NY

SES NY is always a busy event for SEMPO, but this year we have more in store than ever before.  Join us to learn about the organization, our committees and initiatives, SEMPO Institute, and our recently completed fourth annual State of the Market Survey.

SEMPO Meeting and Cocktail Reception
Monday, March 17 from 5:30 – 6:30 PM in Trianon Rendezvous Room

At this cocktail reception, SEMPO's 2008 Board of Directors and Officers will be introduced and the attendees will be presented with general updates on the state of the organization. This is an excellent opportunity to network – the reception is open to members and non-members alike, so please bring your friends and colleagues.  We'll wrap up the evening with a raffle for door prizes!

SES Session: "The SEMPO Survey: 2007 State of the Market"
Thursday, March 20 at 10 AM

Speakers: Dana Todd, member of SEMPO Board of Directors and CMO, Newsforce, and Sara Holoubek, member of SEMPO Board of Directors and Free Agent

This year marks the fourth edition of SEMPO's "State of the Market" survey and subsequent report – a bellwether of search market trends. Speakers will present the top-level findings from the 2007 report, highlighting key market indicators such as budget growth, search engine optimization (SEO) versus advertising allocations, price elasticity, and market mix tactics. SEMPO will also outline recent implications of market contraction versus marketers' opinions and key differences between the 2006 and 2007 data.

SEMPO is releasing these findings at SES NY so be one of the first to hear them. Analysts, journalists, and any marketer needing to gauge the search market should attend this session.

In-House Committee Meeting

Wednesday, March 19th at 6:30 PM