Passionate SEM, digital media & eCommerce executive. Hands on high volume experience in online advertising sales and media planning, eCommerce conversion rate optimization.
Bought and sold more than a billion online advertising click-throughs for clients over time.
Strong focus on IP, content and brand licensing for premium brands, with a focus on global entertainment industries and enterprise retail.
I have spent almost 20 years working with merchants and service providers in all segments of the digital and eCommerce food chain.
Enjoy advising on, integrating and managing pragmatic digital marketing and revenue for ad supported and eCommerce web sites, as well as sourcing best in class technology solutions, all with the common goal of creating lasting and scalable monetization.
Specialties: eCommerce conversion optimization. IP and digital content licensing. Digital media sales, including much focus on mobile traffic acquisition & media buying. SEM and display media buying - direct response.
Highly advertiser/brand/merchant-centric accountability practices for media buying.
Strong knowledge base of legal compliance standards related to digital content licensing, eCommerce and digital advertising for high profile sites in sensitive industries. Practice areas include revenue development for content & digital media, from social and 3D to traditional SEO/SEM, display, affiliate systems and video, all with an eye towards quantified output.