Mike Moran is a veteran digital marketing and technology consultant who serves as a senior srategist for Converseon, a leading digital marketing agency based in New York. He is also a senior strategist for Revealed Context and SoloSegment. Prior to that, Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike was the manager of ibm.com’s Web Experience, where he pioneered IBM’s search marketing program.
Mike was a manager, project leader, and lead designer on several programming projects, including one that redesigned IBM’s eight million-page website, one that developed two IBM products, and one that developed IBM's first internet service offering. Mike is a certified marketing professional proficient in managing individual customer engagements. He is experienced in business plan development, technical architecture and strategy, and computer research. He is the holder of 11 US patents.
Mike is the co-author of Outside-In Marketing and Search Engine Marketing, Inc., and sole author of the acclaimed Internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules.
Mike is a Certified Speaking Professional who speaks dozens of times a year at events around the world, sometimes to hundreds of people, sometimes to just a few, but each time he makes it worth their while. If you’re organizing an event, there’s no such thing as a big event or a small event—your event is the biggest event there is. You have to count on your speaker to deliver. Whether you need someone to kick things off, to wake everyone up to a new way of thinking, or to connect with people to get them to act, you know the impact you need and you need a speaker who delivers it.
BS with honors in Accounting in May of 1980 from Rutgers University, Newark College of Arts and Sciences. Certified as marketing professional by UK Royal Charter Institute of Marketing in 1998. Certified as Senior IT Specialist in 2003 by IBM and in 2008 by Open Group. Certified as a Distinguished IT Specialist by Open Group in 2011. Certified as a product manager by Pragmatic Marketing in 2007. Certified as a Web Analytics Specialist by DataShaping in 2008.
Certified Speaking Professional and member of the National Speakers Association, National Speakers Association NY City Chapter, the Search Engine Marketing Professional Organization, the Association for Computing Machinery, and the IEEE Computer Society, Senior Fellow for the Society for New Communications Research (SNCR).