Data and customer-driven approach to increase revenue conversion rates and search visibility. Services: Conversion research; online strategy, Search Engine Optimization - SEO, landing page optimization, customer surveys; web site and usability audits.
Internet Marketing Conference IMC NY 2011: Topic: Usability Studies, October 2011 Search Engine Strategies SES Chicago 2011: Topic: SEO 2.0 - Less is More SES NY 2010: Topic: Stretching Your Marketing Dollars: The Upside of Search SES San Jose 2009: Topic: SEO for the Greater Good: Using Search to Find Missing Persons SES NY 2009: "The Importance of Usability and Accessibility in Search" SES Chicago 2008: Topic: Usability & SEO: 2 Wins For The Price of 1 SES NY 2008: Topic: Usability & SEO: 2 Wins For The Price of 1 SES San Jose 2007: Topic: The SEO Reputation Problem SEMPO Webinar: Balancing User Experience, Design & SEO January 27, 2011 Regional Events: Rockland Business Association, Rockland County, NY "Essentials Of Marketing Your Business On The Web - Actions & Answers" Rockland County NY - March 9, 2010 Previous panels/speaker for: Technology Initiative & Women's Forum United States Federation of Small Businesses New York, NY July 2007 Topic: Your Site & The Search Engines: Maximize Your Website’s Potential
Working with clients directly or as support for an agency team, Kathleen Fealy helps businesses make strategic decision based on data and customer behavior and feedback improving revenue through increased conversions and web traffic. SEO and Google Analytics audits available. Past speaker at SEO conferences on SEO and usability, Kathleen also speaks on using data to improve website revenue, engagement and redesigns. She is a published writer for industry publications. Prior to search, Fealy produced/directed videos for Fortune 500 companies. She holds a BA in Speech from Marquette University, a Certification in Multimedia Technology from NYU SCPS and is a ConversionXL Certified Optimizer and Human Factors International Certified Usability Analyst.
Step Up, http://www.suwn.org, helps girls from under-resourced communities receive mentoring and networking opportunities with the goal of a college education.