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Site Search Special Interest Group (SIG)
Site Search Special Interest Group (SIG)
Last updated: 5/9/2017
SoloSegment LLC
Gold Member Company
Profile Link: http://www.sempo.org/member/SoloSegment
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SoloSegment LLC
40 Clinton Street
Ste L #32250
Newark
New Jersey
07102  United States
 [ Map ]
862 234-0365 (Phone)
Visit Website »
  @solosegment
  https://www.linkedin.com/company-beta/11033782/
  B2B prospects increasingly prefer using online methods. Forrester estimates that in 2017, 68% of B2B buyers will use your site to research a purchase. Gone are the days when it's enough to have SEO, search engine marketing and content marketing drive the top of the funnel while a sales rep handles the qualification and lead nurturing. A lot more of the qualification process will occur online. Your prospects need to find the right content at the right time so that the sales process can progress.

Two things will be increasingly important: Site search and a deep portfolio of quality content. It is our experience that just at the moment companies comes to terms with how important these two factors are, they realize how much they've underinvested in these two areas. That's where SoloSegment steps in to provide efficient solutions for honing your site search experience and improving the depth of relevant content.

There are three solution areas where we're focusing our efforts.

Measure - automated solutions that provide insight into the underperforming areas of your site.
Learn - Machine learning fused with the value of human and automated analysis that will rapidly improve content outcomes.
Optimize - Automation of machine learning insights automatically improve content.
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