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Paolo Margari
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Paolo Margari

Last updated: 4/15/2016
Dr. Paolo Margari
Individual Member
Professional Information
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  Digital Marketing manager at the British Council in charge of planning, executing, managing and optimising digital campaigns across Europe to promote educational products, mostly English language qualification internationally recognised.
Deep experience on SEO, online advertising (search, display, video, social media), web analytics, IA, UX.

Google Partner and digital marketing consultant for private clients worldwide.
  51 Plus
  In-House Marketer
  Global Search, Integrated Search, Local Search, Mobile Search, Organic SEO, PPC/Search Advertising
  Google GAP, Other
  Facebook Blueprint, Primer, Twitter Flight, CIM
  Branding/Branded SEM, International/Non-English, Other, Search Advertising, Search Trends, SEO, Shopping Search, Small Business, Trends, Vertical Specialty, Web 2.0
  Blog optimization, Content creation, Global Search Issues, Link building, Local Search, SEO, Site clinics – explaining why and how to improve a site, Site Issues – architecture, redesign, rewrites
  Pay Per Click
Personal Information
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Additional Information
PhD Economic Geography (Bari, Italy, 2009)
MA Planning Research and Theory (Sheffield, UK, 2007)
Degree in Economics and Management (Lecce, Italy, 2003)
Social/Volunteer Organizations
Rank a Brand
Young Italians in Bruxelles
More Information
Affiliate member of the Chartered Institute of Marketing (CIM, UK) and the American Marketing Association (AMA, USA).
Google Partner since 2013.
Photographer (Getty Images contributor).
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3/18/2017 » 3/26/2017
Online Marketing Essentials - Instructor Led

#SEMPOChat: Data Hacks & Analytics

4/26/2017 » 4/27/2017
Customer Experience Strategies Summit



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