Dr. Paolo Margari
Digital Marketing Manager EU
Rue dAmericaine 186
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Twitter: http://twitter.com/paolomargari Facebook: http://facebook.com/paolomargari LinkedIn: https://uk.linkedin.com/in/paolomargari Member Description: Digital Marketing manager at the British Council in charge of planning, executing, managing and optimising digital campaigns across Europe to promote educational products, mostly English language qualification internationally recognised. Deep experience on SEO, online advertising (search, display, video, social media), web analytics, IA, UX. Google Partner and digital marketing consultant for private clients worldwide. Organization Size: 51 Plus Type of Company: In-House Marketer Services: Global Search, Integrated Search, Local Search, Mobile Search, Organic SEO, PPC/Search Advertising Certificate Programs: Google GAP, Other Certificate Programs - Other: Facebook Blueprint, Primer, Twitter Flight, CIM General Areas of Expertise: Branding/Branded SEM, International/Non-English, Other, Search Advertising, Search Trends, SEO, Shopping Search, Small Business, Trends, Vertical Specialty, Web 2.0 Search Engine Optimization: Blog optimization, Content creation, Global Search Issues, Link building, Local Search, SEO, Site clinics – explaining why and how to improve a site, Site Issues – architecture, redesign, rewrites Social Media Engagement: All Pay Per Click: Pay Per Click Speaker: Travel Limitations: none
Speaker Fees: 250
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PhD Economic Geography (Bari, Italy, 2009)
MA Planning Research and Theory (Sheffield, UK, 2007) Degree in Economics and Management (Lecce, Italy, 2003)
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Young Italians in Bruxelles
Affiliate member of the Chartered Institute of Marketing (CIM, UK) and the American Marketing Association (AMA, USA).
Google Partner since 2013. Photographer (Getty Images contributor).