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Andrew Foster
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Last updated: 7/15/2016
Mr. Andrew Foster
Individual Member
Professional Information
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Marketing/Sales
  @gofosterideas
  http://www.facebook.com/gofosterideas
  http://www.linkedin.com/in/andrewwfoster
  0 to 10
  Agency
  Local Search, Mobile Search, PPC/Search Advertising
  Google GAP
  Branding/Branded SEM, Search Advertising, Small Business
  Local Search
  Pay Per Click
Personal Information
Additional Information
Education/Experience
MBA, Marketing from Georgia Institute of Technology
BA, Sociology from Emory University
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I’ve never used the GPS in my car, because I have something much better.

I’ll tell you the most efficient route to take more reliably than the GPS. I’ll A/B test routes, control for time of day and weather patterns, and even use queuing theory to tell you which lane on Peachtree Road is the fastest. I missed my calling as a cab driver. But technology has allowed me to focus on my passion – marketing – quantify it, and make it as efficient as possible.

I’m a new school marketer. I believe in operating the marketing function as a fully accountable business. Revenue from my marketing campaigns well exceeds cost.

I specialize in generating sales leads using search engine marketing. I lead companies’ marketing performance measurement, marketing strategy, campaign budgeting, process development, and marketing systems and data.
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3/18/2017 » 3/26/2017
Online Marketing Essentials - Instructor Led

3/28/2017
#SEMPOChat: Data Hacks & Analytics

4/26/2017 » 4/27/2017
Customer Experience Strategies Summit

 

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