MBA, Marketing from Georgia Institute of Technology BA, Sociology from Emory University
I’ve never used the GPS in my car, because I have something much better.
I’ll tell you the most efficient route to take more reliably than the GPS. I’ll A/B test routes, control for time of day and weather patterns, and even use queuing theory to tell you which lane on Peachtree Road is the fastest. I missed my calling as a cab driver. But technology has allowed me to focus on my passion – marketing – quantify it, and make it as efficient as possible.
I’m a new school marketer. I believe in operating the marketing function as a fully accountable business. Revenue from my marketing campaigns well exceeds cost.
I specialize in generating sales leads using search engine marketing. I lead companies’ marketing performance measurement, marketing strategy, campaign budgeting, process development, and marketing systems and data.