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Kostas Chrysovitsiotis
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Last updated: 3/10/2016
Mr. Kostas Chrysovitsiotis
Individual Member
Profile Link: http://www.sempo.org/member/kostasxri
Professional Information
Lighthouse e-Commerce & e-Marketing Solutions
SEO Manager
154 Syggrou Ave Kallithea
Athens
Attica
17671  Greece
 [ Map ]
+30 2111094500 (Phone)
Visit Website »
Internet
  51 Plus
  Agency
  Full Service Interactive (online only), Global Search, Local Search, Mobile Search, Organic SEO, PPC/Search Advertising
  Google GAP, HubSpot Free SEO Crash Course, Market Motive's SEO Certification Course, SEO 101 & Further SEO by Distilled U, SEO Certification (seocertification.org), SEO Training Course by Moz
  Branding/Branded SEM, Feeds, Large/Enterprise Business, Search Advertising, Search Trends, SEO, Shopping Search, Web 2.0
  Blog optimization, Content creation, Feeds – e-commerce data feeds into shopping search engines, Global Search Issues, Local Search, SEO, Site Issues – architecture, redesign, rewrites
  Blogs, Facebook, Google+
  Pay Per Click
Personal Information
Tyrtaiou 24 Glyfada
Athens
Attica
16674  Greece
 [ Map ]
Visit My Website »
Additional Information
Education/Experience
Athens University of Economics and Business
MBA, Master in Business Administration, 7,52/10,00
2004 – 2006

MBA Dissertation: “Intellectual Capital Through Collaborating Models” (Grade 10.00/10.00) – Supervisor: Dr. Basilis Masoulas

Courses: Marketing Management, Sales Management, Statistics, Market Research, Business Strategy, Strategic Change Management, Financial Management

Activities and Societies: Students' Alumni Representative, Development of Students' Evaluation System, Development and Maintenance of Class Website

Athens University of Economics and Business
BA, Marketing and Communication, 7,33/10,00
2000 – 2004

Courses: Strategic Marketing, Business to Business Marketing, Marketing of Services, Internet Marketing, Product Management, Consumer Behavior, Public Relations
More Information
Agency’s SEO Expert, giving SEO specifications for the product development of the agency’s core product VENDD (enterprise e-commerce platform). Supervising all digital productions to make sure they follow SEO best practices, and digital marketing plans to best meet clients’ SEO needs and next steps.

Guide clients and Project Managers regarding the e-shop information architecture after keyword research and analysis, Web Designers for proper mockup structuring, Front-End Developers regarding HTML5 best practices, Back-End Developers regarding what dynamic data should be delivered in each element/tag, Core Developers about algorithms and database business logics/needs. Work along with digital marketing team, in order to give proper consulting to clients, and with social media team regarding content marketing.

Product owner of all digital marketing tools, implementing Google Analytics, Google Search Console, Google Tag Manager, AdWords Conversion Tracking / Remarketing, Facebook Conversion Tracking / Remarketing, A/B Testings, and other digital tools.
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9/27/2016
#SEMPOChat: Paid Search

10/14/2016
SEMPO Education Committee Meeting

11/16/2016 » 11/17/2016
Outreach 2016: The Digital Marketing Summit

12/5/2016 » 12/7/2016
BIA/ Kelsey NEXT

 

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