Activities and Societies: Students' Alumni Representative, Development of Students' Evaluation System, Development and Maintenance of Class Website
Athens University of Economics and Business BA, Marketing and Communication, 7,33/10,00 2000 – 2004
Courses: Strategic Marketing, Business to Business Marketing, Marketing of Services, Internet Marketing, Product Management, Consumer Behavior, Public Relations
Agency’s SEO Expert, giving SEO specifications for the product development of the agency’s core product VENDD (enterprise e-commerce platform). Supervising all digital productions to make sure they follow SEO best practices, and digital marketing plans to best meet clients’ SEO needs and next steps.
Guide clients and Project Managers regarding the e-shop information architecture after keyword research and analysis, Web Designers for proper mockup structuring, Front-End Developers regarding HTML5 best practices, Back-End Developers regarding what dynamic data should be delivered in each element/tag, Core Developers about algorithms and database business logics/needs. Work along with digital marketing team, in order to give proper consulting to clients, and with social media team regarding content marketing.
Product owner of all digital marketing tools, implementing Google Analytics, Google Search Console, Google Tag Manager, AdWords Conversion Tracking / Remarketing, Facebook Conversion Tracking / Remarketing, A/B Testings, and other digital tools.